What do you get when you combine French luxury with pop culture? Louis Vuitton might have an answer for you with its latest collaboration with New York-based artist Jeff Koons featuring a collection of bags and accessories. This collaboration marks the latest of the French maison who previously worked with influential artists on artworks, new products, fashion shows and more, including Yayoi Kusama, Takashi Murakami, Richard Prince, and Olafur Eliasson.
Jeff Koons is most recognised for his stainless steel balloon animal sculptures and his ‘Gazing Ball’ paintings—the latter of which have been transposed onto Louis Vuitton bags such as the Speedy, Keepall and Neverfull via advanced techniques and craftsmanship. Spot the name of the original artist whose work is re-presented emblazoned over the bags, such as Da Vinci, Fragonard, and Rubens. One notable element from this collection is the new monogram in Koons’ initials (JK), a first for the house as the iconic LV initials have never been reshaped in its 163-year history. Each bag features a tag in the shape of an inflatable rabbit—a recurring motif in Koons’ work, alongside a biography and portrait of the Old Master whose work is referenced in the interior of the bag.
Check out a few pieces from the Louis Vuitton x Jeff Koons collection below:
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The collection was unveiled at the Louvre Museum in Paris last night, where celebrities came to support and celebrate the collaboration at the dinner hosted by Bernard Arnault, Chairman and Chief Executive Officer, LVMH and Jean-Luc Martinez, President-Director of the Louvre Museum. Jeff Koons and the maison’s creative director Nicolas Ghesquière also were in attendance, along with A-listers including Cate Blanchett, Jennifer Aniston, Michelle Williams, Jennifer Connelly, Léa Seydoux and more.
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Louis Vuitton x Jeff Koons will be available at select stores worldwide this April 28.
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