Sincere Fine Watches celebrates its 70th anniversary with a Platinum Jubilee celebration

Jewel in the crown


By Benedict Unang

Featured images courtesy of Sincere Fine Watches
Sincere Fine Watches celebrates its 70th anniversary with a Platinum Jubilee celebration

If you’re a watch collector or have been keeping up with the watch scene, you’re likely familiar with Sincere Fine Watches. Founded in 1954, Sincere Fine Watches is a premier retailer of luxury timepieces, renowned for its quality and prestige. The group’s extensive portfolio features over 40 prestigious brands, from A. Lange & Söhne to F.P. Journe and Franck Muller. To date, the Singapore-born brand boasts 20 boutiques across Asia, including those run by Pendulum Ltd., a wholly-owned subsidiary of Sincere Watch Limited. 

This year marks the 70th anniversary of Sincere Fine Watches, and what could be a more fitting celebration than a Platinum Jubilee? Themed ‘A New Era’, this historic milestone not only reflects the journey of a pioneering retailer but also reaffirms its enduring resilience, growth and unwavering dedication to the craft of horology. CEO Ong Ban remarks, “Beyond honouring Sincere’s past achievements, this momentous occasion is a toast to a new era filled with boundless opportunities and growth. It is also a celebration of our loyal patrons, who share our passion for horology and have accompanied us on this incredible journey thus far.”



In commemoration of its Platinum Jubilee, Sincere Fine Watches is doubling down on its commitment to horological education and appreciation. Building on the legacy of the Sincere Watch Academy, the retailer is introducing the Horology Lab, an initiative designed to foster an environment where the intricate art of watchmaking is honoured and valued. Kate Lim, Regional General Manager of Sincere Watch Limited, asserts confidently, “It is our firm belief that we can inspire the next generation of horology aficionados and uphold our tradition of distinction through educational initiatives and immersive experiences.”

Running from May to November, the Horology Lab rests on three key foundations. Firstly, the Experiential Atelier offers an immersive workshop led by seasoned watchmakers, where participants delve into the fine art of movement assembly and dial decoration. Secondly, the Fireside Chats feature engaging discussions with industry experts, encouraging the development of insightful perspectives. Additionally, a curated series of lectures will explore various topics such as astronomy and the historical evolution of timekeeping. Committed to making watch education accessible, the Horology Lab invites the public to register for its enriching activities. 

Along with that, Sincere Fine Watches has partnered with esteemed watchmaking houses to launch exclusive Platinum Jubilee timepieces. Leading this debut edition is the Moritz Grossmann Hamatic Astral Sincere Platinum Jubilee Edition, limited to just 10 pieces. This exceptional watch sports the unique Hamatic hammer-style pendulum system for winding and showcases a captivating Goldstone dial. Adorned with luminous dots set against a midnight blue backdrop, reminiscent of a starry galaxy, the timepiece evokes cherished moments collected over time. Priced at RM 344,000, the Moritz Grossmann timepiece is powered by Calibre 106.0 with a 72-hour power reserve. For more details, click here

Stay tuned for further updates as more timepieces will be revealed in the months ahead.




For more articles on watches and jewellery, click here.

Explore More