A wristwatch is more than just a time-teller—you can easily check the time on your phone. It serves as an expressive statement piece, reflecting your style and taste. For many, it carries sentimental value—often being passed from parent to child, lover to lover or friend to friend—combining luxury with tradition. When investing in a timepiece, numerous factors come into play. Is it timeless? Is it durable? Is it fashionable? Is it worth the investment? These questions, and many more, often arise.
That’s why we believe the new Longines Conquest is the answer to all these questions. It combines the elegance of a timeless accessory with the durability and sporty sophistication suited for everyday use. First introduced in 1954, the Conquest line has gracefully evolved in both design and technology, while staying true to its original spirit: a harmonious blend of boldness, timelessness, and sporty elegance.
The new generation of Conquest timepieces offers a stunning array of colours and materials, including stainless steel and bi-material cases with alternating polished and satin-finished surfaces. Water-resistant up to 10 bar (100 meters) and featuring a transparent screw-on case back, these watches exemplify superior craftsmanship. Powered by Longines’ self-winding mechanical movements and equipped with a silicon balance spring and non-magnetic materials, the new Conquest embodies reliability and precision. The dial features eleven applied silvered hour markers and a date aperture at 6 o’clock. The hour markers at 3, 9, and 12 o’clock, along with the polished rhodium-plated hour and minute hands, are coated with Super-LumiNova, ensuring optimum legibility both day and night.
The beauty of the Conquest lies in its comfort and versatility, making it a perfect match for any personality. This is exemplified by the Longines Ambassadors—Zhao Liying, Suzy, and Barbara Palvin—as showcased in the newly launched summer campaign, ‘A Life in a Day.’ Read on to discover which of these styles resonates with you.
For a feminine aura like Suzy’s
The beloved K-drama star embarked on her career in music in 2010, and has since blossomed into one of Asia’s most cherished and respected artists. “I’ve come to realize that, for my happiness, it’s crucial to have my own time and stick to my own routine,” she shares.
From casual and minimalist looks to girly and bohemian ensembles with ruffled tops and floral dresses, Suzy consistently exudes a feminine allure. This is why the Longines Conquest with a pink sunray dial perfectly complements her style.
For the bold spirit like Zhao Liying
Since her debut in 2006, the talented actress has achieved remarkable success, appearing in numerous beloved television shows. With a multitude of awards in her native China, Zhao has become an icon in both entertainment and fashion.
Dubbed the “Queen of Daytime Television,” she exudes a glamorous style that reflects her iconic, unique, and multifaceted personality. She embodies both strength and confidence, as well as softness and effortlessness. The Conquest in green, symbolising balance and renewal, perfectly highlights her distinctive character.
For the sophisticated It-girl like Barbara Palvin
The 30-year-old model has been captivating audiences on billboards, screens, catwalks, and the pages of prestigious fashion magazines worldwide since 2010. Her illustrious career, marked by numerous accolades including multiple Fashion Awards, has solidified her status as a celebrated figure in the fashion industry.
Her style embodies off-duty chic—relaxed yet sophisticated and refined, effortlessly blending comfort with elegance. The Conquest in blue perfectly complements her impeccable fashion sense, adding a touch of timeless grace to her everyday look.
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