7 Watch and Jewellery Updates to Know About This September

September marks the beginning of an exciting season for watch and jewellery lovers. From the endless supplies of red carpet appearances as the film industry gets into the thick of awards season en route to the Oscars—starting at the star-studded Venice Film Festival, no doubt—to the flash-heavy fashion month, sightings of the latest and brightest creations are all but guaranteed. It goes without saying that some moments will fly by in a flash, but don’t stress—we’ve got your back. Here are some of the biggest watch and jewellery news stories this month.

AUDEMARS PIGUET RETURNS TO ‘WATCHES AND WONDERS’

Audemars Piguet is headed for Watches and Wonders Geneva 2026! Making a much-anticipated return after its last appearance in 2019, back when the fair was known as Salon International de la Haute Horlogerie (SIHH), the Swiss manufacturer promises to bring its storied heritage to the Palexpo Exhibition Centre. Taking place from 14 to 20 April, the immersive exhibition will be supplemented by a series of city-wide activities.

BVLGARI EMBRACES THE FUTURE WITH A NEW DOCUFILM

Remember the mind-bending Infinito: AI Data Sculpture that premiered at the Bvlgari Serpenti Infinito Exhibition in Shanghai early this year? Bvlgari is revealing the method behind the magic with Icon(s). Produced by Terminal 9 Studios, the docufilm offers a behind-the-scenes look into digital artist Refik Anadol’s creative process, which involved an interplay between AI algorithms and human sensitivity. It will be available on the brand’s platforms next month.

LE LUMIERE’S THE GARDENS MALL STORE GETS A NEW LOOK

Retail experience is an important aspect in the luxury sector—Le Lumiere knows it. Constantly striving for excellence, the jewellery brand has recently revamped its flagship boutique at The Gardens Mall. The store now boasts an elevated look with polished interiors and brighter displays while maintaining its sophisticated atmosphere. It’s designed to bring focus to the brand’s many stunning creations, including the latest Jade collection.

ROLEX IMMORTALISES THE OYSTER PERPETUAL DATEJUST IN A BOOK

You know what they say: if it ain’t broke, don’t fix it. Riding high from the success of its Submariner watch book, Rolex reteams with Wallpaper* for another prestigious publication. This time around, the Swiss watchmaker chooses to highlight its iconic Oyster Perpetual Datejust. Oyster Perpetual Datejust – A Watch that Made History sees English historian Nicholas Foulkes narrating the rise and rise of the model, which was introduced in 1945, across its 224 pages.

CHOPARD GIVES ITS ICE CUBE MOTIF THE HAUTE JOAILLERIE TREATMENT 

Chopard’s Ice Cube collection is famously known for its radical simplicity. But the latest endeavour sees the brand taking its beloved motif in a bolder direction. Positioning the novelties under its Haute Joaillerie capsule, Chopard has reimagined the iconic design in daring proportions, modular versatility, and sculptural brilliance. From a transformable necklace to voluminous bracelets, these creations were designed with modern jewellery-wearers in mind.

TUDOR GEARS UP FOR FORMULA ONE WITH A POP-UP EXPERIENCE

Drumming up excitement for the upcoming Singapore Grand Prix, Tudor partnered with the Visa Cash App Racing Bulls Formula One Team (VCARB) and Swiss Watch for the immersive Tudor x VCARB Pop-Up Experience. Held at Pavilion Kuala Lumpur, the week-long exhibition brought together the watchmaker’s track-ready timepieces, such as the Black Bay Chrono ‘Carbon 25’, and interactive activations, including F1 simulators and the Batak reaction challenge.

SWAROVSKI SOARS HIGHER FOR ITS 130TH ANNIVERSARY

Crossing the 130-year mark, for any given business, is no mean feat. Celebrating this remarkable milestone, Swarovski has unveiled the Vienna collection, whose name pays homage to the city where founder Daniel Swarovski redefined the art of crystal creation. Inspired by the emblematic Swarovski Swan, global creative director Giovanna Engelbert has fashioned a number of eye-catching pieces, including the feather-like ear cuffs and the swan pendant.