TAG Heuer announces new brand ambassador, Tom Brady

A 'tough' match


By Su Fen Tan

TAG Heuer announces new brand ambassador, Tom Brady

TAG Heuer has recently announced that the brand’s latest ambassador is star quarterback of the New England Patriots and four time Super Bowl champion, Tom Brady. The announcement was made at the launch event for the Carrera – Heuer 01 earlier this month, where Brady presented the new timepiece—a bold creation that honours the brand’s heritage and symbolises the evolution of the Calibre 1887.


“We are thrilled to have Tom Brady as a representative of TAG Heuer and are looking forward to taking part in the beloved tradition of American football. Tom embodies the principals of perseverance, strength, and illustrates an unwavering commitment to excellence in the face of pressure. He personifies the #Don’tCrackUnderPressure mindset”, said Jean-Claude Biver, President of the LVMH Group Watch Division and CEO of TAG Heuer.

The Carrera – Heurer 01 is the first of a new collection that will feature a new case, construction, design and calibre. The new generation TAG Heuer case is made from steel for greater shock resistance, while the construction progressed from the traditionally used single piece to a modular with 12 different components, allowing for an infinite combination of materials, colours, treatments and finishes. The dial of the timepiece features chronograph controls and an openwork date disc, a robust look finished with a black perforated rubber strap.



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