Selleria by Fendi: Empowering creativity and versatility

One model, 286 unique combinations


By Su Fen Tan

Selleria by Fendi: Empowering creativity and versatility

Enabling looks that range from playful to refined, and sober to sporty, Fendi Timepieces has created a wonderful assortment of 22 easily interchangeable straps for the Selleria. The straps represent the divine combination of the finest Italian craftsmanship and Swiss watchmaking savoir-faire, featuring elegant blends of precious materials, including Fendi Cuoio Romano calfskin leather, exotic iguana and genuine alligator.


An embodiment of Fendi’s daring creativity and extreme versatility, the array of straps can be matched with the Selleria’s 13 different watch cases, creating a refined palette of 286 unique combinations—customisation at its very finest. To switch between combinations according to your mood, simply rotate the caseback and fit a different strap or watch case into place. 


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