Tiffany & Co. unveils Keys campaign featuring Liu Wen

Tiffany & Co. unveils Keys campaign featuring Liu Wen

Unlocking possibilities

Text: Wei Yeen Loh

Tiffany & Co.'s iconic Keys collection embodies spirit and adventure, much captured by Liu Wen's unwavering perserverance in the modeling industry

Shot by world-renowed fashion photographer Mario Sorrenti and styled by Tabitha Simmons, Tiffany & Co.'s latest campaign featuring China's first supermodel Liu Wen exudes the similar exuberance and confidence a Tiffany woman would.

Liu Wen's journey from rural China to the runways of New York was not without hard work and courage. Like the Tiffany Keys diamond pendant she dons in the campaign, her success today is a bold symbol that reflects of the optimism for the future.

"Diamonds are the great symbol of our heritage," said Caroline Naggiar, Tiffany's chief marketing officer. "They are synonymous with glamour, and now they are the brilliant light of Tiffany Keys, which have become touchstones on the journey of life."