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Enter the newly redesigned Rolex boutique at The Starhill, Kuala Lumpur

Enter the newly redesigned Rolex boutique at The Starhill, Kuala Lumpur

Welcome back

Text: Rachel Au

Image: Cortina Watch

The first Rolex boutique in Malaysia has reopened with a stunning redesign that stays true to the crown's values

Did you know that the first Rolex boutique in Malaysia was opened in 2002 at The Starhil by Cortina Watch? Fast forward 20 years later, it sits at the same spot with a street-level facade along Bukit Bintang, but with a brand new look.

Enter the newly redesigned Rolex boutique at The Starhill, Kuala Lumpur (фото 1)

Curated for the discerning eye, the redesigned 134-square-metre boutique offers a warm welcome to all with its striking emerald aqua wall and wave motif that pays tribute to the iconic Oyster—the world's first waterproof wristwatch. You'll find this same shade of enchanting green as accents around the boutique but harmonised by various textures on the wall, ranging from walnut brown wood to beige-coloured stone to handcrafted stucco panels.

Enter the newly redesigned Rolex boutique at The Starhill, Kuala Lumpur (фото 2)

To complement the beauty of the Rolex watches on display, the showcases are lined with beige leather, finished with bronze trims and accompanied by sensitive lightning to reflect the minute details of the designs. Interior aside, visitors—new or familiar with the brand—will be treated to an experiential retail experience, with the utmost professional expertise in this elegant and intimate setting.

Enter the newly redesigned Rolex boutique at The Starhill, Kuala Lumpur (фото 3)

"Cortina Watch's relationship with Rolex started back in 2002 when we launched the first Rolex boutique together in Malaysia, right here in The Starhill. Two decades have gone by, and now, with the refurbished boutique in place, we aim to bring another level of experience to our customers. It has always been our commitment to present the best of luxury experience through great partnership, and this new boutique is indeed a milestone in our history. We are extremely honoured to embark on this expansion with Rolex and look forward to many successes in the future," said Mr Tay Liam Khoon, Managing Director of Cortina Watch Sdn Bhd.

Enter the newly redesigned Rolex boutique at The Starhill, Kuala Lumpur (фото 4)

Coincidentally, 2022 is a significant year for Cortina Watch as the business is celebrating its 50th Golden Jubilee Anniversary. What was once a humble, single-store family business has since grown to become a distinguished public-listed retail enterprise with almost 50 boutiques across the region, spanning from Malaysia to Thailand to Hong Kong, Taiwan and Australia. And there's more to come.



Rolex at Cortina Watch, The Starhill
UG30, Upper Ground, The Starhill,
181, Jalan Bukit Bintang,
55100 Kuala Lumpur, Malaysia.
Opening hours: 10.30am - 9.30pm
Phone: +603 2144 3811

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