In 2009, Bulgari celebrated its 125th anniversary—it was also the year where they embarked on a global partnership with Save the Children, an organisation that works to promote children’s rights, provide relief and help support children in developing countries. A special jewellery collection inspired by the iconic B.Zero1 line was created by Bulgari, with proceeds going towards Save the Children ($100 per sale). They have raised US$42 million thus far, an amount that has reached 1 million beneficiaries in 29 countries where poverty, natural disasters, conflict or discrimination can hinder the children’s right to a better future.
The partnership doesn’t stop there, they also organise field trips, where influential celebrities play their part in making a difference. Recently, four celebrity friends of Bulgari—including local actress and producer Debbie Goh—travelled to Dien Bien Dong District, Vietnam to visit the projects being funded by the brand and Save the Children, as well as interact and spend time with the children.
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“To see their faces and their smiles—it was really amazing. It is really important to continue creating awareness for these children and to help meet their needs. Education is very important for their growth. I was very moved to see how Bulgari is supporting Save the Children in addressing a need that is so important but often forgotten for these marginalised children,” says Debbie. This Summer, Bulgari and Save the Children will launch a bilingual educational program in Vietnam to help improve communication between teachers and the ethnic minority children, support the children’s literacy as well as their learning environment.
Want to play a part in making a difference for the children? This month, Bulgari launches a new bracelet as part of the Save the Children jewellery collection. Crafted in sterling silver and black ceramic, the beautiful new bracelet is priced at RM2,200, where RM350 goes to charity. Take a look at the bracelet here:
The Bulgari-Save the Children jewellery collection (RM2,200 each) is available at Bulgari boutiques nationwide. For more information on the partnership, visit the website.
Related stories:
Bulgari’s ambassadors visit Nepal for Save the Children campaign
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