This September, Hermès launches Hermèsistible, a standalone e-commerce website that focuses solely on accessories. To celebrate the unveiling of the new site, Hermès and Buro 24/7 Malaysia invited celebrities, digital influencers and friends of the brand to an exclusive pop-up store at Fashion Avenue, Pavilion KL.
Renowned for its devotion to accessories, with a focus on costume jewellery, the house presents the Spring/Summer and Autumn/Winter 2016 collections at the pop-up store. Esteemed guests, including Vivy Yusof, Debbie Goh, Lyn Lim and Trisha Kuck, had the best of time trying on the newest accessories from Hermes such as the enamel, leather and wood bracelets and cufflinks as well as necklaces and earrings. In a separate room sectioned off within the pop-up store, Friends of Buro, Sarah Lian and Kim Raymond were seen participating in a hands-on activity (literally!); the hand flat lay, where guests had unique mini videos taken of their arms and arm parties.
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With the beautiful setup, guests could not help themselves but to have their GIF-style OOTDs taken by the photographers. Besides hors d’oeuvre and champagne, guests also enjoyed Babycakes Sweet Shoppe‘s macarons cupcakes. The too-cute-to-eat treats were made especially for Hermès and Buro 24/7 Malaysia’s guests for the evening.
To illustrate a dictionary of moods, the luxury house created its own vernacular such as “hermèsistable”, “bijourmandise” and “hyperstition”. Find out more multi-media meanings in this playful video:
The Hermès pop-up store is opened to public from September 27 to October 9 2016, 10 AM to 9:30 AM at Fashion Avenue, Level 3, Pavilion KL
Related links:
Interview with Alice Shirley, the artist behind Hermès’ scarves
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