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Chanel Wanted: The capsule watch collection on our wishlist

Chanel Wanted: The capsule watch collection on our wishlist

The return of logomania

Text: Sarah Hani Jamil

Image: Chanel

The storied couture house introduces five new editions of its signature timepieces in a new capsule collection

The name Chanel holds multiple meanings. For some, it is the founder, designer and visionary behind the Parisian fashion house. For others, it is a symbol of style, wealth, luxury or identity. The six inseparable letters that make up the name possess an attraction that is both timeless and rebellious, elevating each item they are featured on. Taking this as its main inspiration, the Chanel Watchmaking Creation Studio embraces and highlights the brand logo in five exclusive timepieces signature to the House in a capsule collection aptly called Chanel Wanted. Just like its name, each piece is charming and desirable. Explore the collection further below.

J12 Wanted de Chanel Calibre 12.1

Chanel Wanted: The capsule watch collection on our wishlist (фото 1)

Featuring a single bold white logo across its dial, this 38mm model is truly a sight to behold. The numeral and graphic elements on its face have been erased completely to make way for the six letters on glossy black ceramic.

Chanel Wanted: The capsule watch collection on our wishlist (фото 2)

Meanwhile, the 33mm timepiece sees the Chanel logo continuously repeated from row to row in metallic letters in contrast to the highly resistant white ceramic bracelet, which features a steel triple-folding buckle. It comes with a high precision quartz movement with individual hour, minute and second components.

Première Wanted de Chanel

Chanel Wanted: The capsule watch collection on our wishlist (фото 3)

Taking the iconic bracelet timepiece a step further, this edition sees six-letter charms in black lacquer dangling as pendants from its steel and leather chain. This model is both feminine and audacious at the same time.

Code Coco Wanted de Chanel

Chanel Wanted: The capsule watch collection on our wishlist (фото 4)

Exuding a rock 'n' roll spirit with a black embossed calfskin strap and silver trim, punctuated by six palladium-treated Chanel letters, this pick is perfect for fashionable adventurers and risk-takers out there.

Boy.Friend Wanted de Chanel

Chanel Wanted: The capsule watch collection on our wishlist (фото 5)

Harking back to the spirited style of the ‘90s, this watch reveals a black-lacquered dial with a pixelated design akin to a Tetris game, injecting a little fun into the mix. On its interchangeable black satin effect calfskin straps are the letters ‘Cha’ on one side and ‘Nel’ on the other.

J12 Highly Wanted de Chanel Box

Chanel Wanted: The capsule watch collection on our wishlist (фото 6)

The pièce de résistance of the collection is this black-lacquered wood box that reveals six exceptional black ceramic J12 38mm calibre 12.1 watches, set with 34 brilliant-cut diamonds. Each timepiece sees the Chanel letters stamped in black shiny ceramic differently and is limited to five pieces each.

Discover the full collection here. Read more about the Chanel J12 here.

For more Chanel-related stories, click here.