8 Watches and jewellery updates to know this September
ICYMI

This month’s highlights include Zenith’s new boutique in Kuala Lumpur, Chaumet’s first foray into Thailand, and Hael Husaini’s appointment at Omega.
Zenith opens a new boutique at The Exchange TRX
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Zenith has established its first standalone boutique in Kuala Lumpur, in partnership with Swiss Watch, a prominent luxury watch retailer by Valiram. Located at The Exchange TRX, the new store offers a wide range of Zenith’s timepieces. Shoppers are greeted by a facade decorated with the brand’s distinctive four-pointed star motifs, leading into a space that embodies the its heritage and innovative spirit. The boutique includes two consultation areas where guests can explore some of its iconic watches, as well as a private lounge made for a more intimate shopping experience.
In addition to this year’s novelties and innovations, the boutique offers exclusive retail editions. These include the Chronomaster Original Triple Calendar Boutique Edition with a green dial, the Defy Skyline Boutique Edition accented in rose gold, and the limited edition Defy Skyline Tourbillon designed by Felipe Pantone.
Zenith @ The Exchange TRX
Address: Lot G.08, The Exchange TRX
Opening hours: 10AM to 10PM (Monday to Sunday)
Contact: +603 4818 8988
Hael Husaini joins Omega as a Friend of the Brand
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Omega has named Hael Husaini as its newest Friend of the Brand, following in the footsteps of Malaysian fashion luminary Marion Caunter, who joined the illustrious circle earlier this year. This new partnership showcases the ideal synergy between Hael’s dynamic artistry and the House’s enduring elegance and dedication to quality. Of the appointment, the Malaysian singer expressed: “Joining Omega as a Friend of the Brand is an incredible honour. Omega’s legacy of excellence and innovation is something I have always admired. I am excited about the journey ahead and the opportunity to represent such an iconic brand.”
Bell & Ross BR-X5 Racing channels the spirit of motorsport
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Introducing the BR-X5 Racing, the latest timepiece from Bell & Ross. Limited to 500 pieces, this 41mm watch boasts a high-tech case made from carbon and titanium, with four micro-blasted titanium screws securing its ‘sandwich’ construction. The dial of the watch takes inspiration from racing car dashboards, featuring a central seconds hand with a ‘checkerboard’ graduation accurate to a quarter of a second. Minutes are displayed on the inner bezel, while the hours are inscribed on the dial’s glass. Other than that, this watch is powered by the BR-CAL.323 calibre, providing a robust power reserve of up to 70 hours. It is equipped with a strap in either titanium or rubber, securely fastened to two independent plates from the case for a comfortable fit and optimal ergonomics.
Shop here.
Kim Ji-won is the latest ambassador of Bvlgari
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Following the launch of the ‘Eternally Reborn’ exhibition in Seoul, Bvlgari has appointed Kim Ji-won as its latest ambassador. The South Korean actress recently garnered attention for her role in the hit K-drama Queen of Tears, where she displayed her exceptional charisma and talent. When asked about the new appointment, she expressed: “It is a great honour to join Bvlgari, a beautiful brand loved globally for many years. I am thrilled to embark on a new journey with Bvlgari, evolving through the past, present, and future.” Kim Ji-won joins an illustrious lineup of ambassadors, including Blackpink’s Lisa, Anne Hathaway, Zendaya, and Liu Yifei.
Van Cleef & Arpels refreshes its Alhambra collection
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Van Cleef & Arpels has added four pieces to its iconic Alhambra collection, seamlessly blending the warm glow of yellow gold guilloché with vibrant blue agate. Among the highlights is the Sweet Alhambra watch, which features motifs elegantly set within a delicately crafted beaded setting by skilled jewellery artisans. The rounded prongs echo the golden beads and are expertly folded down, finished with a final polish for added sophistication. Another standout is the Vintage Alhambra reversible ring, showcasing two sides, each framed by a double-beaded contour that aligns with the collection’s aesthetic. Rounding out the set are matching earrings and a pendant, both made from blue agate.
Find out more about the collection here.
Chaumet makes its debut in Thailand


Chaumet has marked its entry into Thailand by opening its first boutique at Iconsiam, one of Bangkok’s prestigious malls. Inspired by the Maison’s hôtel particulier at Place Vendôme, the space is styled like a Parisian apartment, blending soft lighting with contemporary design. The brand’s signature blue contrasts elegantly with gold openwork panels, while a textured blue mural is embellished with nickel silver jewellery models. The boutique offers a curated selection of Chaumet’s signature collections, including Joséphine, Bee My Love, and Liens.
Chaumet @ Iconsiam
Address: Iconsiam Shopping Center, Charoen Nakorn Road, Unit No. L113/1, Floor 1, No. 299, 10600 Khet Klongsan, Thailand
Opening hours: 10AM to 9PM (Monday to Sunday)
Anna Sawai becomes the new face of Cartier
Fresh off her victory at the 2024 Emmys, Anna Sawai has been named Cartier’s latest ambassador. The Japanese actress and singer previously played a key role in unveiling the House’s Nature Sauvage High Jewellery collection in Vienna last May. She later dazzled at the recent film awards, donning exquisite Cartier High Jewellery earrings and a Reflection de Cartier piece. Reflecting on her new role, Sawai shared: “I am very proud to become a Cartier ambassador. For me, the Maison represents a world of creativity that constantly pushes the boundaries, exploring the beauty of savoir-faire and cultivating an original gaze on the world. Wearing these creations feels like stepping into a dream.”
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