Iconic Jewellery Packagings Designed to Take Your Breath Away

First impression is the last impression—that much is true. From dressing the part in professional settings to crafting the perfect opening line for your Tinder match, putting your best foot forward is essential in achieving what your heart desires. The same principle applies to jewellery packaging. Highly coveted not only as an accessory, but also as an investment, the best piece of jewellery comes wrapped in a codified case. These precious boxes carry unique brand identities and accordingly amplify the thrill of a jewellery reveal.

BOUCHERON

Some rules are meant to be broken—Boucheron would agree to that. Taking a stand on the subject of sustainability, the brand has discontinued its chic leather cases, replacing them with cutting-edge containers. Crafted from recyclable materials, the boxes effectively address the issues with the old cases. They reduce the number of materials utilised from eleven to two, limit the number of formats from twelve to seven, and significantly reduce the weight of the object.

BVLGARI

When it comes to aesthetics, Bvlgari has stood by its Italian heritage from day one. Like many of the country’s landmarks, including the reference point for the B.zero1 collection, the Colosseum, the brand’s jewellery packaging is doused in earthy and elegant colours. Upon closer look, more neoclassical influences reveal themselves, showcasing the Pantheon Mesh that the pattern on the arches of the Pantheon inspired and the legendary eight-pointed star.

CARTIER

Nothing exudes exclusivity quite like the red box at Cartier. Having been around since the 1930s, the box has become one of the driving factors in modern jewellery purchases. The regal red, juxtaposed with gold garlands, lends it that covetable signature elegance. Its appearances in pop culture’s cornerstones, like Some Like It Hot, further cement its icon status. The box’s influence has inspired other creations at the house, including the Guirlande de Cartier bag.

TIFFANY & CO.

If there’s one thing we’ve learned from rom-coms like Sweet Home Alabama, it’s that no love story is complete without the Tiffany Blue Box. It is the ultimate symbol of soul-bound love. First appeared at Tiffany & Co. in 1886, encasing the original Tiffany Setting engagement ring, the iconic box is known for its trademarked Tiffany Blue shade. The white satin bow that comes with it further reflects the brand’s craftsmanship as it unfurls in one seamless motion.

VAN CLEEF & ARPELS

Jewellery packaging at Van Cleef & Arpels is an extension of its celebrated collections. Endlessly inspired by the metamorphosis of nature, as reflected in its Alhambra and Frivole creations, the Parisian house dresses its jewellery boxes in the emblematic green colour. Adding another layer to this design, the brand thoughtfully incorporates the façade of its first boutique at 22 Place Vendôme into the box, which springs into view upon opening.