British-American actress Lucy Boynton has kicked off 2024 in a big way—taking centre stage in the latest Chanel Coco Crush 2024 campaign. Sharing the limelight with House ambassador Jennie Kim and fellow movie star Amandla Stenberg, the trio graces the fresh campaign wearing all-new pieces from the fine jewellery line.
The recently unveiled fashion film presents the House muses engaging in a playful round of musical chairs at the opulent Palais Brongniart in Paris. Set against the backdrop of the original composition ‘It’s So Good’ by English musician and composer Jamie XX, the video captures the dynamic energy of the Coco Crush collection.
Possessing distinctive and delicate British features, the 29-year-old star has long been associated with the brand. In the recent campaign, The Ipcress File actor debuts a new look, showcasing striking golden-orange hair—a notable departure from her usual blonde bob hairstyle, adding a captivating allure to her usual aesthetic.
Meanwhile, Blackpink member Jennie stuns as per usual with her perennially glossy black hair and wispy fringe. In the campaign video, the pop star assumes the role of DJ, controlling the music, while the other two beauties participate in the game. The K-pop idol recently unveiled her own label, Odd Atelier, as a means for her to explore other artistic avenues outside of the phenomenal K-pop group. As to what that may be, it is still unclear, and only time will tell.
On a different note, this marks Stenberg’s second appearance in Chanel’s Coco Crush campaign, following the one released in 2023. The talented 25-year-old African-American actress is set to venture into the Star Wars galaxy with an upcoming appearance in The Acolyte series.
The Coco Crush collection narrates the tale of Gabrielle Chanel’s life encounters, seamlessly intertwining strength, delicacy, and simplicity with density, softness, and rigour in jewellery design. The pieces exhibit clean and precise, almost quilt-like incisions that intricately traverse the curved surface, forming a unique narrative of encounters and connections.
Expanding on its lineup, the collection introduces new additions. These include a single earring in white gold alongside mini bracelets in yellow, white, or beige gold—either adorned with or without diamonds. Notably, the new mini bracelets feature an innovative invisible rotating clasp, allowing for seamless opening and closing in a single fluid movement.
Check out the fashion film below!
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