5 new highlights from the Bvlgari Serpenti collection

The serpent's charm


By Buro Malaysia

5 new highlights from the Bvlgari Serpenti collection

What’s your spirit animal? For the Italian Maison of Bvlgari, one emblem stands out: the powerful serpent. Symbolising endless transformation, the Bvlgari Serpenti was introduced in the 1940s as an innovative take on the Tubogas chain. Over the decades, it has evolved into a mark of female empowerment, inspiring numerous collaborations and tributes, such as the ‘Serpenti by Refik Anadol’ exhibition at the Thyssen-Bornemisza National Museum in Madrid in February 2023.

Last year, the Bulgari Serpenti celebrated its 75th anniversary. On this momentous milestone, Jean-Christophe Babin, CEO of the Bulgari Group, remarked, “For 75 years, Bulgari has showcased its audacious creativity, ingenious craftsmanship, and modern spirit through its iconic Serpenti creations, inspired by Cleopatra’s jewels from over 2,000 years ago. They convey endless stories, artistry, and empowerment. The Serpenti has pushed the boundaries of jewellery, reflecting the spirit of confident women and entering the world of art through exciting creative collaborations. It is the ultimate Bulgari icon of endless metamorphosis.”

In 2024, the Serpenti collection introduces new additions with sleek designs in 18kt yellow or rose gold, enhanced by the precious touch of demi pavé diamonds. Discover them below.


Serpenti Viper Ring

This ring boasts simplicity with its single 18kt rose gold spiral, yet offers plenty of flair with its unique and timeless design, accentuated by demi pavé diamonds. Its mix-and-match versatility makes stacking a fantastic styling option.



Serpenti Viper Pendant

This pendant is truly charming, offering both subtlety and the ability to make a statement. The Serpenti Viper 18kt rose gold pendant with demi pavé diamonds is striking, embodying elegance and charisma in every detail. Its unique design ensures it stands out, making it a perfect addition to any jewellery collection.



Serpenti Viper Earrings

These earrings are not merely accessories; they are a statement of confidence and refined taste. Adorn your ears with these 18kt rose gold hoop earrings embellished with demi pavé diamonds, and experience the perfect blend of edginess and sophistication.



Serpenti Single Coil Bracelet

If a bangle is your favourite way to accessorise, the Serpenti Viper single-coil bracelet is the perfect addition to your collection. Crafted in 18kt yellow gold and adorned with demi pavé diamonds, this pick offers a blend of contemporary elegance and timeless allure. Whether worn alone to make a bold statement or stacked with other pieces for a layered look, it embodies the versatile and enduring spirit of the Serpenti collection.



Serpenti Viper Necklace

The pièce de résistance—this structured necklace—is all you need to turn heads. With its enveloping shape and charismatic flair, it exudes an undeniable allure. Pair it with an off-shoulder top to let the necklace take centre stage, effortlessly elevating your look.



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