H&M plans to close the loop for fashion

Salvage denim


By Wei Yeen Loh

H&M plans to close the loop for fashion

H&M’s Garment Collecting Initiative deserves a round of applause for its aim to limit the environmental impact of the fashion industry. This means that it affects the everyday consumer of all things garment-related—you, me and everyone else who wears clothes on a regular basis. By globally collecting 14,000 tonnes of unwanted clothes from any brand since 2013, the corporation is able to use 20% recycled cotton from the clothes along with organic cotton to recreate new denim pieces.

“Creating a closed loop for textiles, in which unwanted clothes can be recycled into new ones, will not only minimise textile waste, but also significantly reduce the need for virgin resources as well as other impacts fashion has on our planet,” says Karl-Johan Persson, CEO of H&M.

Look forward to 16 new denim styles including skinny jeans, flared dungarees, zip-up denim jackets and distressed jeans for women, men, and kids alike from this sustainable initiative, available September 3, 2015 in all stores worldwide.

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