Louis Vuitton celebrates fresh beginnings with a new fragrance
Inspired by the sun's first rays at the break of dawn, Louis Vuitton Master Perfumer Jacques Cavallier Belletrud captured that waking moment witnessed every morning, the anticipation of a new day bursting with optimism, in a new fragrance called Le Jour Se Lève. The key olfactory note within this exquisite new perfume is mandarin, one of his favourite ingredients.

"Mandarin is a marvellous citrus fruit because it's possible to diffuse from it simultaneously the optimism of its flesh, the freshness of the zest, and the floral aspect of the tree," says Belletrud. A fresh, unique scent that defies expectations, the perfume also has notes of precious Jasmine Sambac from China (the same variety used for green teas in Asia), hints of magnolia, apricot-tinged osmanthus, and tangy blackcurrant. To juxtapose its freshness, a chorus of musks lend an assertive quality to this fragrance.
Louis Vuitton Le Jour Se Lève is the latest addition to the brand's existing fragrance collection. Read more about the other seven fragrances here
Louis Vuitton Fragrance Personality Test
Ever wondered what your fragrance personality is? Whether floral, citrusy or intense, find out what best piques your olfactory senses with our Louis Vuitton fragrance personality test below.

1. It's summer in Paris and you have 24 hours to take on the city - what is the first thing on your itinerary?

A: Enjoy the sun and floral breeze at the Gardens of Versailles

B: Dine at a Michelin-star restaurant for lunch

C: Hit up Place Vendome to score the latest bag on your must-have list

D: Check out the latest exhibitions at Fondation Louis Vuitton

2. A travel accessory that you can't live without:

A: A scarf - a light and versatile styling piece that brings a touch of effortless cool to any casual look

B: Sunnies – the easiest way to instantly transform your look

C: Footwear options – you can’t live without more than five pairs at any given time

D: Your trusty smartphone - to document your daily adventures while serving as a personal navigator

3. Which of these best describe your style?

A: Chic, timeless – you can't have too many staple B&W pieces in your wardrobe

B: Feminine, sweet – you’d pick a breezy dress over jeans anyday

C: On-trend, fashionable – you’re always decked in the latest threads

D: Edgy, sporty – you can’t resist the latest pair of sneakers every season

4. Your current favourite bag is a...

A: A tote – functional enough to store your daily essentials

B: A bucket bag – it’ll never go out of style

C: A statement bag – this season’s It-bag, obviously

D: A clutch – a standout accessory to go with the rest of your wardrobe

5. Which of these scents do you naturally gravitate to?

A: A bouquet of flowers

B: The scent of an orange grove

C: The smell of a forest after the first rain

D: The intense notes of leather

6. What lipstick colour are you most likely to wear on a night out?

A: Vivid red

B: Nude

C: Fuchsia / Pink

D: Deep violet

7. What are you looking for in a fragrance?

A: A floral scent that is feminine and fresh

B: A citrusy scent that you can wear everyday

C: An exotic scent that is enigmatic to call your own

D: A powdery scent that unfurls with leather notes

8. What is your ideal date?

A: A romantic candlelit dinner overlooking a picturesque view

B: Having a drink at a new speakeasy bar in town

C: An impromptu road trip to the beach

D: Rock climbing outdoors to catch the sunrise

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