Art + Design

How Panasonic’s X-Premium Inverter Air-Conditioners Are Redefining Home Comfort

Beyond the cool

18.07.2025

By Marissa Chin

IMAGES: PANASONIC MALAYSIA
How Panasonic’s X-Premium Inverter Air-Conditioners Are Redefining Home Comfort

Breathing is something that comes naturally and unconsciously to us, so much so that we rarely take the time to pause and really think about the air filling our lungs every day. After all, it’s the very thing that gives us sustenance, and the quality of air we breathe in daily directly impacts our health and performance.

In a world grappling with pollution, urbanisation, and the increased frequency of wildfires, haze, and airborne illnesses, the need for clean, filtered air becomes all the more important. And while we may not be able to control air quality outdoors, we can control what we breathe indoors. This is where Panasonic’s new X-Premium Inverter Series comes in.

Powered by Panasonic’s proprietary nanoe™ X technology with smart sensing, the latest product breakthrough is a next-generation 2-in-1 smart air conditioning solution that combines cooling and air purification, delivering round-the-clock indoor air protection for cleaner, healthier air at home.

“The new X-Premium Inverter Series delivers energy efficiency alongside sustainable, health-focused technologies—thoughtfully designed to create better spaces to live, work, and breathe, every day,” said Mr. Dai Nishi, Chief Operating Officer of Panasonic Air-Conditioning Malaysia.

buro malaysia panasonic x-premium air conditioner

With the tagline “Beyond The Cool”, Panasonic aims to meet real needs, not just with cooling, but with a complete solution to modern homeowners’ contemporary stresses.

Ahead, discover how Panasonic’s X-Premium Inverter Series is not just a cooling appliance but also a powerful product that can enhance your comfort and overall well-being.

 

FRESH, CLEAN AIR FROM THE INSIDE

Your home is your sanctuary, and it should be protected as such. As Malaysians spend more time indoors, Panasonic’s X-Premium Inverter Air-Conditioner is the perfect solution to safeguard indoor air quality thanks to its nanoe™ X Generator Mark 3, which produces 48 trillion hydroxyl radicals (also known as “nature’s detergent”) per second—enabling it to inhibit pollutants such as bacteria, viruses, allergens, and mould. Further, it can deodorise odours four times faster than previous models. 

buro malaysia panasonic x-premium air conditioner

This means that your air conditioner is not only cooling your space, but it has also transformed into a silent protector of your indoor air quality as it actively cleans the air you breathe at the same time.

Backed by over 100 tests, the X-Premium Inverter Series is especially beneficial for households with young children, seniors, pets, or individuals with respiratory sensitivities. In addition, its advanced air purification system makes it an essential smart appliance during Malaysia’s haze season. 

buro malaysia panasonic x-premium air conditioner

Complementing the nanoe™ technology is the Cleaning On Demand feature, which actively cleans the interior of the unit by removing residual moisture. The system also incorporates an Anti-Dust Cross Flow Fan to prevent internal dust accumulation, whilst nanoe™ X continues to suppress pollutants. Together, these powerhouse features inhibit up to 99 per cent of bacteria, viruses, and mould, enhancing both cleanliness and long-term durability of the product.

Say goodbye to stuffy and stifling air, and hello to clean, safer air all year round!

 

MAKING THE INVISIBLE VISIBLE

buro malaysia panasonic x-premium air conditioner

Knowing your air conditioner is doing the work is one thing, but seeing it happen is the revolutionary next step that Panasonic has achieved with the X-Premium Inverter Series. With the all-new Clean Air Indicator, the smart air conditioner displays real-time air quality updates with a three-colour level indicator. For the first time, homeowners can clearly and directly visualise the air quality in their home.

When the air is clean, the unit lets you know. And when it’s not, you’re also made aware as the X-Premium Inverter Series works harder to filter and purify, offering peace of mind with every breath. 

buro malaysia panasonic x-premium air conditioner

Another invisible element that pervades every home is odour. You might be “nose blind” to certain scents due to familiarity and prolonged exposure. Fret not, as the X-Premium Inverter Series also comes equipped with an Odour Sensor that identifies common smells that come from the garbage, cooking, toilet, body, pets, and tobacco. Through this new feature, homeowners can intuitively understand and manage the air around them with better clarity and immediate action.

buro malaysia panasonic x-premium air conditioner

Another standout feature of Panasonic’s X-Premium Inverter Series is its high-precision Dust Sensor, which can detect particles as small as RM2.5, often invisible to the naked eye. By monitoring even the most minute changes in air quality, the Dust Sensor responds accordingly by automatically adjusting its purification performance in real time. Now, those invisible threats in your home are visible and manageable! 

 

GUILT-FREE COOL COMFORT

buro malaysia panasonic x-premium air conditioner

Only turning on your air conditioners as a treat because you’re concerned about your electricity bills? You can breathe easy knowing that Panasonic’s X-Premium Inverter Series is built for energy efficiency, featuring a high Cooling Seasonal Performance Factor (SCPF) with a five-star energy rating.

As a result, the X-Premium Inverter Series consumes a whopping 58 per cent less energy compared to non-inverter models, leading to significant electricity cost savings. 

buro malaysia panasonic x-premium air conditioner

With its iAuto X feature that impressively cools indoor temperatures by 8 degrees Celsius in just 30 seconds, Malaysians can enjoy instant cooling with no waiting and reduced energy consumption—a win for both your wallet and the environment. 

To support the launch of the X-Premium Inverter Series, Panasonic Malaysia introduces the Hidup Mesti Chill campaign, which aims to remind Malaysians to stay calm and take care of their mental wellbeing amidst life’s everyday stresses. Through clean, cool, and healthy indoor environments, Panasonic aims to create moments of peace and comfort that truly matter and last.

buro malaysia panasonic x-premium air conditioner

Four lucky winners will stand a chance to win a grand prize of one year’s subsidised electricity worth RM10,000, along with Panasonic home appliances and TNG eWallet credit. This campaign runs until 31 October 2025.

The new X-Premium Inverter Air Conditioner series is now available at Panasonic’s authorised dealers and Panasonic Malaysia online store with a retail price starting at RM 2,801.00. All Panasonic Inverter Air Conditioners come with a 3-year warranty on general parts, as well as a 5-year warranty on the compressor unit.

For more information about the X-Premium Inverter Series and competition, visit the Hidup Mesti Chill Consumer Campaign website here.

 

Click here for more tech reads.

SHARE THE STORY
Explore More