New Balance celebrates its signature grey hue all month long

New Balance celebrates its signature grey hue all month long

Grey all the way


By Jolin Lee


Logos are no longer the sole definition of a brand. Since its introduction in the 1980s, the colour grey has undeniably become New Balance’s signature hue, complementing any outstanding performance features across its product range. The iconic grey distinguishes itself amidst competitors, one of the many reasons being an uncomplicated remedy for city runners whose white trainers couldn’t withstand polluted urban environments. As more models were introduced over the years, one thing remained the same—grey continues to be New Balance’s main hue in every form with the utmost quality that the brand embodies.

Paying homage to the colour’s impact on sneaker culture, the performance label celebrates its iconic grey shade throughout the month of May, with several exclusive products, including both new and existing Grey models, as well as special-edition offerings. 

new balance grey days


Experience New Balance’s Grey Days 2024 pop-up event at Slate, at The Row KL

Come celebrate the colour grey that highlights the brand’s rich legacy and ongoing commitment to innovation. The ‘Grey Days 2024’ pop-up event is happening for 3 days only, from the 17th to the 19th of May 2024 (Friday to Sunday) at Slate at The Row KL. The event is open to the public, admission is free. Doors open at 11:00 AM until 8:30 PM.

What to expect?

The New Balance ‘Grey Days 2024’ event showcases exclusive exhibitions of the latest collections, epitomising the brand’s unwavering dedication to quality and style. It’s an opportunity to explore its signature hue, not as just a colour but as a symbol of versatility, authenticity, and timeless style. There are also interactive experiences, such as the ‘Craft Your Grey’ workshop where you’ll get to customise your own grey-themed accessory.

Don’t just walk away empty-handed. Make a minimum purchase at the pop-up event to redeem a set of handmade concrete trays. Or, if you are feeling lucky, by just attending the event, you might be selected to walk away with a pair of Grey shoes! Terms and conditions apply and available only while stock lasts.

Come check it out! Watch the full video below for the highlights.



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