There’s no price for loyalty but you can certainly make it easier for people. BMW Group Malaysia has launched a mobile loyalty application—an industry first—for its BMW White Card, Mini Black Card and BMW Excellence Club members, granting them digital access to their privileges at a swipe (or tap) of a finger.
Forget the cards and just sign in to The BMW Group Loyalty+ Mobile App. All the features that come with your loyalty cards are there, including the latest updates, exclusive events and financing information. There’s also a dealer locator function with a map. Last but not least, if you’re on any package plans with them, you can check out your contract overview as well as make an e-payment transaction via the app, courtesy of BMW Group Financial Services Malaysia.
The BMW Group Loyalty+ Mobile App is now available on Apple App Store and Google Play Store.
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