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Introducing the sustainable Fiat 500 model, exclusively designed by Giorgio Armani

Introducing the sustainable Fiat 500 model, exclusively designed by Giorgio Armani

Emissions-free driving in style

Text: Kelly Lim


Image: Giorgio Armani

Unveiled on March 4, the electric vehicle sends a sign of positivity to the Italian nation during difficult times

Ciao Bella! Giorgio Armani has teamed up with Fiat to present a sleek one-off Fiat 500 Armani.

The environmentally-friendly electric vehicle was first unveiled and live-streamed on March 4 outside Milan’s Duomo Cathedral, the same day the Italian government decided to extend the closure of schools and universities in the nation until March 15. As a strong message of positivity during difficult times, the car will then be "moved to representative places throughout the city", said the Armani company. This takes place just before Milan and the rest of Italy went under a total lockdown in efforts to contain the coronavirus outbreak.

A celebration of style, creativity and craftsmanship, the Fiat 500 Armani was created based on sustainable principles, as part of a charity project in support of Leonardo DiCaprio's Earth Alliance, a non-profit organisation that fights climate change and the loss of biodiversity around the world.

The clean and cool model comes in a grey-green silk-effect metal body with innovative anti-pollution and anti-bacterial technology that helps purify the air. In addition to that, it's exterior is boosted with alloy rims and a folding fabric roof personalised with a distinctive "GA" logo, while the interior boats natural controlled-origin leather, wool fabric and regenerated wood inserts to boot.

Since it's a one-off car, Armani’s design will be auctioned together with two other Fiat 500 versions, designed by Bulgari and Kartell, respectively.

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