BURO Academy: How to improve your self-promotion skills, according to publisher of Vogue Singapore, Bettina von Schlippe

How to sell yourself, your skills and your opinions

Text: Rachel Au

Video: BURO Singapore

Never underestimate the power of self-promotion. Publisher of Vogue Singapore, Bettina von Schlippe, shares why it's important and how you can sell... well, yourself


Welcome to another exciting episode of BURO Academy, an exclusive webinar series focused on self-improvement. Released weekly, it will feature key personalities and industry experts giving you bite-size tips, practical skills sets and crucial advice. Whether it'll apply to your outlook in life, the relationships with the people around you or on your career front, there's definitely something to take away from each episode.

This week, we touch on the topic of self-promotion and no, it's not bragging. Whether you're looking for a job or an opportunity at work, the skill of marketing you, your skills and expertise is often underlooked and misunderstood. As our guest speaker for this week, publisher of Vogue Singapore, Bettina von Schlippe, aptly puts it:

"The ultimate goal of self-promotion is to stand apart, to be different from the others and be recognised."

No individual in the working world is the same. Every person comes with a different background, melded from his/her unique experiences and have his/her own interpretations and learnings. But it all depends on how your market that in the way you carry yourself, the way you dress, and even the way your resume looks. Not sure what we're talking about? Fret not! Watch the video above for a crash course on mastering the art of self-promotion in under five minutes.

Stay tuned for next week's episode where our guest speaker will share tips on how to avoid a burnout.


For more BURO Academy episodes, head over here.