Tiny Luxury: 5 Designer Bag Charms Every Collector Needs
Mini but mighty
Bag charms aren’t new. Long before Labubu, Crybaby, and Sonny Angel became a craze, these accessories had already made their mark in luxury fashion—think Fendi’s Monster Fur charm or Hermès’ Rodeo bag charm. Jane Birkin herself personalised her Birkins, turning them into playful extensions of her style. What some call over the top, others embrace as a fun way to add character to their bags. Ahead, we’ve rounded up the designer bag charms you’ll want to collect.
Hermès Rodeo PM Charm
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The Rodeo is a classic no collector should miss. Since its debut in 2005, this tiny accessory has delighted with its horse-shaped silhouette, meticulously crafted from Milo lambskin and Swift calfskin. It comes in bold colour-blocks, soft pastels, and timeless monochrome, offering a palette to suit every mood and style.
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Louis Vuitton Vivienne Charm
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Vivienne isn’t just a mascot—she’s Louis Vuitton’s pocket-sized rebel. Created by Nicolas Ghesquière in 2017, this leather figure, crowned with fur petals, flaunts mismatched star-and-circle eyes that add cheeky charm to every appearance. Over the years, she has evolved from bag charm to brooch and pendant, proving that she can add personality and flair to your wardrobe.
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Burberry Thomas Bear Charm
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Introduced in the early 2000s, the Thomas Bear turns Burberry’s classic codes into a collectible accessory. Crafted from wool-cashmere, each bear wears the brand’s staple pieces, from a trench coat to a check scarf, and features movable arms and legs that make it all the more charming.
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Loewe Puzz Charm
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The Puzz Charm celebrates ten years of the Puzzle bag with a twist. Each miniature distils the bag’s geometric silhouette and vivid colours into wearable art, complete with a looped calfskin strap and anchored by an Anagram dice, giving it the unmistakable Loewe touch.
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Prada Soft Robot Charm
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Prada sharpens the charm game with miniature robots dressed in house fabrics. Each Soft Robot dons different styles—corduroy, knitwear, or polished Re-Nylon—with the iconic triangle logo peeking through as a subtle nod to heritage.
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