Fendi launches the new fendi.com, a website that is given a facelift including better-integrated content and e-commerce functionalities with an easily accessible, intuitive and horizontal menu for a quicker navigation. From new editorial listings to enhance users’ shopping experience to Fendi Life, a blog-like section with the latest info on the brand’s events and global happenings, fendi.com entices visitors with eye-catching graphics, animations, videos and designs.
Pietro Beccari, Chairman and CEO of Fendi states, “The digital world is becoming increasingly important for us, as it enables us to combine not only video, audio and text materials, but also our digital boutique. It comprises everything really, all our values and DNA. That is why we have re-launched our entire website, since Fendi is always cutting edge and responsive to the needs of a constantly changing market. The internet and the e-commerce are just an additional service for customers and if you want to accompany your product in a sophisticated way your website needs to be of matching quality.”
With customers in mind, the revamped website introduces new sections such as Fendi 4 U, a digital style guide that offers exclusive services with customized recommendations based on user preferences. Understanding the power of social media platforms, fendi.com is also designed to be more mobile-friendly for a social-savvy smartphone experience.
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