Maria Grazia Chiuri’s first Dior Cruise 2018 collection is all about the wild wild west

Wild child


By Joan Kong

Maria Grazia Chiuri’s first Dior Cruise 2018 collection is all about the wild wild west

From an Autumn/Winter 2017 show in Paris to an Haute Couture Spring/Summer 2017 show in Tokyo, Dior once again upped their game for its Cruise 2018 show with a show at the Upper Las Virgenes Canyon Open Space Preserve in Calabasas. The remote location exuded an old-time western feel like no other; safari-like tents with couches and cushions complemented the Californian backdrop, and two hot air balloons swayed in the distance.


Artistic Director Maria Grazia Chiuri let the location inspire the collection, and the pieces definitely lived up to it. The looks were primarily in an earthy hue, and the variety of leather, suede and knit materials were pulled together with different artwork. First, she looked to Monsieur Dior’s 1950 Lascaux collection which was all about the ancient cave paitings from the southwestern France. On top of that, having seen Georgia O’Keeffe’s exhibition at the Brooklyn Museum before, she opted to incorporate the art and personal style of the artist in the collection. Case in point: the bandanna layered under a wide-brim hat was inspired by Georgia’s signature look. Lastly, the key motif of the Cruise’18 collection—the “Motherpeace Tarot” was derived from the feminist tarot card sketches by Vicki Noble, who is a shamanic healer and author. Its popular bustier dresses were given a “western” touch with Animalia etchings and fringes in a more colourful palette.


The collection is the ultimate music festival outfit inspo, and we’re looking forward to spot them in abundance on It-girls alike. Below, the eye-catching Dior Cruise 2018 bag collection:

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