Kaia Gerber stars in Saint Laurent’s AW18 campaign

Too cool


By Wei Yeen Loh

Kaia Gerber stars in Saint Laurent’s AW18 campaign

After landing a recent handbag campaign (and supposedly working with Karl Lagerfeld on a capsule collection), 16-year old supermodel Kaia Gerber is easily this season’s most popular face. The leggy model has bagged yet another campaign for Fall/Winter 2018, this time for Saint Laurent. Previously walking at the brand’s show earlier this spring (she sported three looks on the runway), Gerber channels her inner rock ‘n’ roll in the ad, donning furs coats worthy of a rock star.

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Directed by creative director Anthony Vaccarello, the campaign includes four stills and a film short — both shot by David Sims. The supermodel sports a few key pieces from Saint Laurent Fall 2018, including a touch-worthy Mongolian fur coat, suede jacket, and leopard-printed blouse — all accessorised with layered necklaces, chunky wrist accessories and snazzy headgear. Gerber joins the likes of iconic faces such as Kate Moss and OG YSL muse Betty Catroux with her brand debut. Watch the supermodel parade around in that aforementioned fur coat amidst Velvet Underground’s ‘Venus in Furs’ in the background:

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