Fashion Buzz: Versace names Cai Xukun as new global brand ambassador—plus other fashion news you may have missed this May
ICYMI
This month’s headlines include Golden Goose’s debut in Malaysia, Onitsuka Tiger’s second partnership with Doi Tung, and Cai Xukun’s new role at Versace.
Rosalia is the new Lady Dior
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Dior’s selection of Rosalia as its global ambassador heralds a new era, with the Spanish singer-songwriter headlining the latest Lady Dior campaign. Each black-and-white still captures Rosalia’s magnetic presence, showcasing Maria Grazia Chiuri’s timeless designs. Crafted with precision, the Lady Dior exudes luxury with its meticulously detailed leather and iconic cannage pattern. The addition of Dior charms adds a contemporary twist, echoing the brand’s rich heritage and infusing the collection with a final touch of grace.
Golden Goose debuts its very first store in Malaysia
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Golden Goose fans no longer need to travel to neighbouring countries, as the Italian brand has opened its inaugural store in The Exchange TRX. Covering a spacious area of over 200 square metres, the shop draws inspiration from the brand’s Venetian headquarters and Italian heritage. Its raw concrete walls and floors give it an industrial vibe, softened by carefully placed salvaged vintage wood furniture and elegant mirror counters displaying the latest additions and Jewelmates lines. An exclusive space awaits for a personalised experience—the artisanal laboratory, meticulously designed for Co-Creation. Here, clients can unleash their creativity, customising their beloved pieces and crafting exclusive items that mirror their style.
Golden Goose @ The Exchange TRX
Address: Lot G.72.0, Plaza The Exchange TRX, Persiaran TRX, 55188, Tun Razak Exchange, Kuala Lumpur
Opening hours: 10AM – 10PM (Monday to Sunday)
Contact: 603 2300 8898
Cai Xukun is the next face of Versace
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Versace has named Cai Xukun as its latest Global Brand Ambassador. Known as a leading figure in the rising wave of C-pop, the Chinese singer and music producer embodies a bold and unique talent that resonates with the House’s long-standing appreciation for daring creativity. Reflecting on his new role, Cai Xukun shared: “Versace’s fearless and pioneering spirit deeply resonates with my creative philosophy. The brand epitomises the elegance of a classic label while embracing the attitude of avant-garde fashion. I am thrilled to be a Versace Global Brand Ambassador, and I believe Versace’s diverse facets will provide a continuous stream of inspiration for my future creations.” Cai Xukun joins Rosy Zhao, Stray Kids’ Hyunjin, and Aespa’s Ningning as the ambassadors of the Italian brand.
Onitsuka Tiger and Doi Tung reconnect for second sustainable project
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This season, Onitsuka Tiger works with the Doi Tung Development Project to develop a collection inspired by Thailand’s rich culture and natural landscapes. The latest release features exclusive textile designs adorning three beloved Onitsuka Tiger models: Mexico 66™, Mexico 66™ Paraty, and Serrano™ CL. These designs incorporate handwoven textiles from Doi Tung’s workshop, reinterpreted with fresh nuances of their original patterns. All yarns utilised are crafted from 100 per cent PET recycled materials, marking a significant step towards sustainability. Additionally, the suede and synthetic leather are sourced from recycled materials, emphasising the brands’ dedication to eco-conscious practices. This collaborative collection is available exclusively at select Onitsuka Tiger stores across Malaysia, including Pavilion KL, Suria KLCC, The Exchange TRX, Southkey Mid Valley, and Pavilion Damansara Heights. Alternatively, you can shop the collection here.
Hugo Boss and David Beckham forge multi-year design partnership
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Hugo Boss and David Beckham are embarking on a global collaboration with the goal of elevating Boss Menswear for the years to come. Their joint efforts promise to deliver innovative designs that capture Beckham’s distinctive style and aesthetic value, catering to a broad international audience. The partnership will span across both formal and casual menswear, with the debut collection slated for release in SS25. Daniel Grieder, CEO of Hugo Boss, remarked, “David Beckham is a true global icon in both sports and fashion. With his distinctive entrepreneurial spirit and authentic passion for fashion, he perfectly embodies the values of our Boss brand.”
Puma announces new collaboration with Rihanna
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Rihanna fans, rejoice! The superstars’ latest entrepreneurial venture introduces the Fenty x Puma Creeper Phatty Earth Tone, radiating luxe from every angle. Crafted with premium nubuck and accented with gold touches, the collection’s colour palette nods to the natural tones of the earth. In contrast to her initial Puma collaboration in 2015, this new iteration boasts a bolder aesthetic without compromising on comfort, seamlessly transitioning from formal to casual wear. The new Fenty x Puma Creeper Phatty Earth Tone collection is now available in stores, featuring Taupe, Green Fog, and Warm White colourways.
Shop the collection here.
Gucci Lido is the gateway to an Italian summer
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This season, Gucci debuts Gucci Lido, a collection that celebrates the irresistible charm of coastal living. Drawing inspiration from the picturesque beach clubs and Italy’s scenic ‘lidos,’ the latest series offers a versatile range of cosy pieces, from stylish swimwear to chic resort wear options. The beloved classics Gucci Jackie and GG Marmont bags are reimagined with straw-effect raffia and canvas renditions, while the Gucci Luce and Moon Side bags are adorned with striking neon details. Adding to the excitement, Gucci plans to host a series of in-store pop-ups in renowned resort destinations like Porto Cervo, Capri, the Hamptons and Saint-Tropez.
Shop the collection here.
Ralph Lauren’s Holiday 2024 collection is made for bold women
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Earlier this month, Ralph Lauren unveiled his latest collection at his private design studio in New York City. The new lineup captures the essence of feminine sophistication, blending subtle yet luxurious neutral tones with shimmering metallics. “The woman I design for has a beauty that comes from an inner confidence. She dresses for herself. Her style is personal and bold,” says the legendary designer. The runway showcased impeccably tailored suit jackets, gracefully draped knits, sumptuous suede and leather separates, alongside elegantly bias-cut gowns. Additionally, the collection boasts a curated array of refined accessories, including the RL 888 tote from the latest RL 888 series.
Son Suk-ku is the latest brand ambassador of Burberry
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Burberry’s community grows with the addition of award-winning South Korean actor, Son Suk-ku. He is known for his standout roles in hit series like ‘D.P’ on Netflix, as well as dramas such as ‘My Liberation Notes’ and ‘The Roundup.’ Son Suk-ku shares his excitement about the appointment, saying: “I’ve long admired Burberry, so it’s a big honour to become Burberry’s ambassador. I look forward to my future journey with Burberry.” Alongside Bright Vachirawit, Son Heung-min and Chen Kun, Son Suk-ku represents the heritage brand with his unique charisma and talent.
Coach partners with Malaysian brand Innai
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Coach recently launched an exclusive collection with Innai, a homegrown label led by creative visionary Izrin Ismail. This partnership marks Coach’s inaugural foray into the region, reflecting its commitment to reimagining heritage with a contemporary twist. The assortment features a range of t-shirts and classic totes in pastel tones of beige, blue and pink. At its heart is the modern interpretation of Malaysian batik art, with Innai’s signature ‘Paradise Swirl’ hibiscus motif as the main focal point, offering a nostalgic ode to the carefree spirit of Eastern Malaysian coastlines.
Shop the collection here.
Sabrina Carpenter headlines Marc Jacobs’ latest campaign
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Fresh off her electrifying debut at Coachella and a lovely appearance at the Met Gala, Sabrina Carpenter graces the latest campaign for Marc Jacobs’s Pre-Autumn 2024 collection. This time, the spotlight is on the Sack bag, first showcased during Marc Jacob’s Autumn runway in 2022. Meticulously crafted from full-grain leather, the unique silhouette evolves with fresh seasonal hues, captivating patterns, and a variety of sizes to suit every style. The Sack bag is available at all Marc Jacob stores nationwide.
Blackpink’s Jennie reunites with Gentle Monster
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After two successful collaborations with Jennie, Gentle Monster once again joined forces with the global superstar for its latest eyewear collection, named ‘Jentle Salon.’ The third project goes beyond conventional eyewear with its eye-catching charm designs, boasting eight distinct frame silhouettes. Each frame incorporates innovative elements such as temples designed for detachable charms and hair-slide temples resembling barrettes. The collection boasts 11 elegantly crafted charms inspired by Jennie’s favourites, including capybaras and clouds. To celebrate the release, a series of pop-ups took place in select cities such as Singapore, Tokyo and New York City. Malaysians can look forward to experiencing it at the Gentle Monster store in The Exchange TRX this July.
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