Fashion

What do fashion and memes have in common? This photo shoot

27.05.2019

By Alyssa Lee

What do fashion and memes have in common? This photo shoot

Like it or not, what we find beautiful is largely affected by social currents-which now loosely translates to “what’s trending”, in our digital age. As it happens, the ability to reduce the magnum opus of a design genius into a single unflattering picture accompanied by bold text to point out the resemblance of a look to a somewhat plebeian concept, is #trending. Behold, the democratisation of things once revered; who knew fashion would make for such perfect meme material?

But instead of taking offence, we think that embracing the attention is the way to go! The success of fashion has always boiled down to the confidence of its wearer.

To the people who have made fashion a joke, hear this: we’re making your jokes fashion.

Taking a cue or two from the Met Gala that transpired recently, we have set up a “camping exercise” of our own. With a rack of wares from our favourite designers, Lynn Lim and Li Tim Koh have proved that anything can be made fashionable if you own the look. So, the next time you fret about your floral get-up that resembles granny’s bed sheets, use our spread as inspo. Presenting, the best of Spring/Summer 2019 from the Club 21 Multilabel store.

Haters attacc*

Buro protecc*

Here’s a fashion hacc*

(*For the meme-impaired, read as ‘attack’, ‘protect’ and ‘hack’)

—-

Construction work but make it fashion

Lynn Lim wears monochrome striped Dries Van Noten top with shoulder pads, and faux wrap skirt with top stitch detailing by Tricot Comme des Garçons.

Saturday picnic but make it fashion

Lynn Lim wears gingham print tulle dress by Chika Kisada.

Flu season but make it fashion

Lynn Lim wears ruffled and shirred Chika Kisada t-shirt, and high rise, lace-trimmed shorts by MM6 Maison Margiela.

Grandma’s bed sheets but make it fashion

Lynn Lim wears Plan C watercolour floral print top, and matching georgette pleated skirt with high low hem and detachable belt.

Kindergarten art class but make it fashion

Li Tim wears striped Comme des Garçons shirt with multicolour buttons and pleated tapered trousers from Homme Plissé Issey Miyake. Hanging from string is Comme des Garçons bunny print long-sleeved top.

Heatwave but make it fashion

Li Tim wears Craig Green tank top illusion shirt and Juun.J oversized cargo shorts.

Finding Nemo but make it fashion

Li Tim wears printed cotton poplin shirt, creased PVC blazer and shorts; all from Dries Van Noten.

Desktop wallpaper but make it fashion

Li Tim wears matching N°21 sunset print t-shirt and shorts.

Shop the featured looks at the Club 21 Multilabel store, located in Lot 3.34, 3.35 and 3.36, Level 3, Pavilion Kuala Lumpur.

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