Brand new campaign faces to look out for this season

'It' girls


By Su Fen Tan

Brand new campaign faces to look out for this season

Gigi Hadid for Max Mara AW16 Accessories campaign

No stranger to Max Mara (she was the face of the brand’s AW15 campaign last year), Gigi Hadid returns to front the AW16 Accessories campaign, which is shot by renown fashion photographer Steven Meisel. The campaign images are already out – get the first look at the social media star and supermodel’s shots where she presents the key accessories of the season, including the new version of the Max Mara Whitney Bag and the JBag shoppers.

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Lily-Rose Depp for Chanel N°5 L’eau

Chanel dubs Lily-Rose Depp as “the Rose of all Roses” – the praise doesn’t get much higher than that. Lily-Rose too is no stranger to the French house, being the face for the Chanel Pearl eyewear collection that was launched last year. With a youthful, eclectic and fresh beauty, she seems to be the perfect fit as the face of the new fragrance N°5 L’eau. Directed by Johan Renck, expect the campaign to be out this Fall.

The Rose of all Roses. Introducing @lilyrose_depp as the new face of N°5 L’EAU, the new N°5. #newchanel5

A photo posted by CHANEL (@chanelofficial) on


Jessica Springsteen for Polo Ralph Lauren

Another celebrity offspring takes centrestage here, as Jessica Springsteen – daughter of Bruce Springsteen and Patti Scialfa – is announced as brand ambassador for Polo Ralph Lauren. It is safe to say that Jessica has made a name for herself, and in a whole different field too: she is a professional equestrian who has represented the United States in the World Cup Classes and the FEI Nations Cups around the world. As part of her ambassadorship, she will be wearing the Polo Ralph Lauren navy and gold colours and a custom Polo crest in gold and red at the Longines Global Champions Tour.

Karlie Kloss for Swarovski

It’s the passing of the torch from one former Victoria’s Secret Angel to another, as Karlie Kloss succeeds Swarovski’s former spokesmodel Miranda Kerr as the new face of the brand. Her glamorous and modern beauty coupled with a bout of elegance and self-confidence is an ideal match with the jewellery brand, whose name is synonymous with brilliance and glamour. The announcement of Kloss as the new face of Swarovski is accompanied by the launch of the ‘Be Brilliant’ campaign. 

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