Balmain Joins Forces with H&M for #HMBALMAINATION

Queues likely. Bring a tent.


By Cai Mei Khoo

Balmain Joins Forces with H&M for #HMBALMAINATION

Known for its hard-edged glamour, Balmain is set to be H&M’s next designer collaborator. News of the collaboration broke at the recent Billboard Music Awards 2015, where Balmain creative director, Olivier Rousteing, walked the red carpet with Kendall Jenner and Jourdan Dunn, who were both in outfits from the capsule collection, launching 5 November 2015. 

Kendall wearing Balmain x H&M, with sister Kylie, at the Billboard Music Awards 2015

“I want to talk to my generation: this is my main aim as a designer,” says Rousteing. “H&M allows me the unique possibility of bringing everyone into the world of Balmain, get a piece of the dream and create a global #HMBalmaination: a movement of togetherness, fueled on a hashtag. The collaboration felt extremely natural to me: H&M is a brand that everybody connects to. It calls for unity, and I am all for it.” 

Balmain creative director, Olivier Rousteing

“We are excited to have Balmain as our guest designer at H&M and create a truly involving experience for everybody,” says Ann-Sofie Johansson, Creative Advisor at H&M. “With its mix of couture spirit and streetwear attitude, Balmain owns a unique style, at once opulent and direct, sensual and energetic. It is also closely linked to the show business and music worlds, which adds another element of surprise.”

The collection, which will include clothing and accessories for both men and women, will be available at 250 H&M stores worldwide, and online. We’ve already got our eye on Kendall’s jacket. 

Getting ready for the BBMAs. Instagram: @balmainparis

Instagram: @olivier_rousteing