3 Chinese New Year campaigns that will get you in the festive mood

Gong Xi Fa Cai


By Joan Kong

3 Chinese New Year campaigns that will get you in the festive mood


Shot in Chinatown New York, the 30-sec video showcased the individuals’ preparation ahead of the festivities, before arriving at their Chinese New Year dinner, dressed in Coach no less. Tbrand also introduced a new bag for Lunar New Year—the Parker collection, which is a structured cross-body bag in colour-block leather and polished rivets.  




The faces of H&M’s campaign this year are none other than two of China’s most popular actor and actress—Mark Chao and Yang Mi. Posing against a movie-set backdrop with Lunar New Year decorations, the on-screen couple is dressed in the brand’s Chinese New Year 2018 collection that sees the vibrant red hues in modern yet wearable separates. The brand has also released a video interview featuring the duo, watch it below:




While our third and last campaign may not be the most festive, we’re including it in out list any way for its über cute factor—just look at its face! Illustrator Rafael Mantesso presented a series of illustrations titled “The Audrey Adventures” in conjunction with the launch of Versace’s Chinese New Year 2018 collection. The star of the artwork? Audrey Versace—Donatella Versace’s favourite, according to her own Instagram account.

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