Raya 2024: 10 Malaysian brands offering modern ‘Baju Raya’ collections
Local flavour
Traditionally, Baju Raya is identified with the classic styles of Baju Kurung and Kebaya. However, in recent years, a delightful shift has emerged, bringing forth a new wave of festive expression through alternative attire. This departure from convention not only breathes fresh life into the festivities but also celebrates individuality and diversity, reflecting the dynamic evolution of tastes and styles of modern society. If you’re eager to embrace this exciting change, you’ve come to the right place! We’ve curated 10 collections, ranging from Anaabu to Petitmoi, designed to unleash your unique sense of style while ensuring all-day comfort for Raya.
Anaabu
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At Anaabu, it’s all about embracing the journey from healing to growth, similar to the metamorphosis from chrysalis to butterfly. In ‘Terus Tumbuh’, gender-neutral pieces like loose tops echo the cocoon’s shape, while kurta tops, fashioned from durable yet soft fabric, embody resilience and allow for freedom of movement. Moreover, Anaabu thoughtfully extends its offerings to include kids’ sizes for certain designs, fostering a sense of unity as families come together to support this significant message.
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Shals
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‘Sebati’ by Shals is a love letter to the loyal supporters of the homegrown brand. With versatile pieces like the Theo and Ares tops, this collection effortlessly blends daily comfort with Raya elegance. For a touch of individuality, the Gaia Kurung offers a modern update with its wrapped top and chic cuffed sleeves. Shals has also launched a range of accessories, including the red Iris bag and the light grey Amara heels.
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Hanya
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Another brand you cannot miss is Hanya, especially with the launch of its ‘Kunjung’ collection for Raya 2024. Expect nothing short of elevated everyday pieces, from elegant floor-length dresses adorned with Hanya’s signature inverted pleats to the lovely pairing of pixie-esque instant pario with sweet floral-print tops. What’s truly exciting is the versatility of the collection, as numerous pieces are made for seamless mixing and matching, promising endless possibilities for your wardrobe.
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Behati
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You can count on Behati to deliver statement pieces that command attention. This time, the Baju Melayu boasts defined shoulders, while the sampin gets a unique makeover, sporting in-seam pockets, front pleats and a gold buckle belt for a sophisticated finish. On the same note, the Kebaya top dazzles with its eye-catching mix of corded lace and hand-knotted Pankou buttons at the centre, while the matte satin kaftan is embellished with two ribbons attached to the neckline.
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Kapten Batik
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You can never go wrong with Batik attire, and Kapten Batik provides exactly what you’re looking for with its wide selection of top-quality pieces. What adds to its appeal is the hands-on approach taken by the brand’s in-house designers, who oversee every aspect, from the initial designs to the final finishing touches. Whether you lean towards the rich heritage of the Nusantara series or the regal elegance of the Maharaja series, you can be confident that whichever you choose will make you look wonderful for Raya.
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Whimsigirl
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The ‘Eid Girl: (Wo)manifesto’ collection is a tribute to women navigating their unique paths of growth. Emphasising minimalist elegance, the spotlights are on separates made of luxurious linen fabric, offered in a rich spectrum of shades to suit varied preferences. The classic Baju Kurung gets a modern twist with a flattering princess cut that enhances the silhouette and practical front pockets for added functionality. Meanwhile, the Kebayas exude a fresh charm with double-edged ruffles adorning the front opening and sleeve hemline.
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Saoi
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This year, Saoi brings a touch of vintage flair to its Raya collection. Dubbed ‘Memoir 90’an’, the latest series presents the Baju Kurung in classic elongated cuts and refined puff shoulders, alongside Kebayas adorned with oversized lapels and pearl buttons. Not to be missed are the Lola kitten heels and Poppy ballet flats that flawlessly complement the ensemble.
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Tom Abang Saufi
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Tom Abang Saufi is your go-to destination if you’re into patterns and prints. Renowned for its masterful use of traditional motif prints, the eponymous label provides a luxurious array of kaftans and two-piece sets splashed in vivid hues. Additionally, the Sarawakian designer has revealed a series of oversized sunglasses and vegan leather tote bags, ensuring that you’re impeccably styled for the festivities.
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Umma
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If you’re after both style and comfort, ‘Bakawali’ by Umma is worth checking out. With a range of 10 styles and over 15 shades to choose from, each garment is crafted from lightweight cotton material, perfect for staying cool in the heat. Sizing is not a concern either, as they accommodate sizes up to 3XL so that everyone can find their perfect fit.
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Petit Moi
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If you’re keen on shopping for everything in one place, be sure to check out Petit Moi. You will be spoiled with a selection of floral-print Baju Kurungs showcasing smock detailing, as well as lightweight kaftans embellished with pearl accents. There’s also a range of well-fitted long-sleeve tops enhanced by mandarin collars, with matching pieces available for kids.
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