Amidst the bustling new launches and luxury store openings at The Exchange TRX, one boutique stands out—the largest Longchamp boutique in Malaysia. Located on the Ground level of the shopping hub’s premium goods floor and spanning an impressive 2,893 square feet, this vibrant space exudes elegance with a Parisian touch. Offering a comprehensive range of bags, small leather goods, and accessories for both men and women—as well as shoes and ready-to-wear for women—the expansive boutique caters to loyal Longchamp enthusiasts. Step into a world where craftsmanship meets luxury, and immerse yourself in the enduring legacy of the brand.
THE CONCEPT
Since unveiling its new retail concept in Malaysia last year, the newly redesigned space at TRX maintains the intimate ambience of a cosy Parisian apartment—inviting, warm, and comforting. Adorned with quintessential Haussmannian mouldings, vintage-style furniture, plush rugs, and specially commissioned pieces, every corner exudes the essence of French elegance. Adding to its charm are the rich hues and vibrant designs of its leather goods, creating a fun shopping experience that captures the essence of Parisian chic.
Each detail reflects Longchamp’s codes and values. From a workshop table showcasing the season’s highlights to a bookshelf-inspired display highlighting the latest leather goods and accessories, every corner invites you in. Sink into the comfort of a plush lounge chair nestled alongside sleek coffee chairs and carefully curated accents.
Don’t forget to snap a photo of the Le Pliage wall at the heart of the boutique—a vibrant library adorned with Longchamp’s signature green hues. Bags are meticulously arranged by colour and shape, creating a captivating display. Take a moment to appreciate the statement blue carpet beneath your feet; it’s not just decorative but a reflection of style and individuality, thoughtfully selected to enhance the boutique’s aesthetic.
COLLEGIATE CHIC
If you make a visit to the boutique this month, check out the stylish Longchamp University SS24 collection. Inspired by a student immersing herself in Parisian culture and fashion, the collection features staple pieces like T-shirts, sweatshirts, gabardine Bermuda shorts, and bohemian pieces in subtle hues such as sage, grey, and mahogany. In addition, boldly coloured bags add contrast to the deeper tones.
Her go-to outfit consists of a Longchamp college logo sweatshirt paired with a chic leather skirt. For a dressier look, picture her in seventies-style pants and peasant blouses layered with a vest—a true embodiment of bohemian flair. Accessories include sophisticated Le Foulonné purses or Très Paris shoulder bags. Whether in a jacket and pants combo with a waist-knotted t-shirt or carrying a hands-free Le Pliage Xtra vanity case adorned with colourful beads, her effortless, Parisian style stands out.
See how BURO’s January cover girl, singer-songwriter Yazmin Aziz, styles the collection here.
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Find the new Longchamp boutique at Lot G.38.0, Ground Level, The Exchange TRX. Shop online here.
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