Pink October: Here’s how fashion brands are raising breast cancer awareness in 2023

Supporting the cause


By Low Sue Mae

Image credits: @melindalooi/ Instagram, @davidyurman/ Instagram
Pink October: Here’s how fashion brands are raising breast cancer awareness in 2023

Breast cancer is a global concern among women and, occasionally, men as well. The risk of getting this disease increases after puberty, which is why women are always encouraged to do regular checkups as a preventive measure.

October is dedicated to raising awareness and standing in solidarity with those who are fighting breast cancer. Within the fashion industry, there are various commendable efforts to contribute to breast cancer awareness and support the community. Every year, brands commemorate the month by pledging a portion of their profits or even releasing capsule collections to gather funds for organisations dedicated to breast cancer research, education and providing assistance to survivors. Of course, this year is no exception. If you would like to help out by donating to the cause, here are some fashion brands to shop from:


Ralph Lauren 


View this post on Instagram


A post shared by Ralph Lauren (@ralphlauren)

The Pink Pony Fund is a long-standing initiative founded in 2001 by the Ralph Lauren Corporate Foundation with the aim of providing grants to cancer research centres. The endeavour has been created with the mission of reducing disparities in cancer care and increasing access to adequate treatment when the cancer is still at an early, curable stage.

Ralph Lauren offers the Pink Pony collection that’s dedicated to selling quality, stylish and, most of all, comfortable wardrobe essentials for kids, men and women for customers who would like to contribute to the cancer research initiative.


Savage X Fenty by Rihanna

Contributing through its partnership with the Clara Lionel Foundation (CLF), the brand donates to the Keep A Breast Give Back Grant program to support its plans to help BIPOC women who have breast cancer or are survivors of the disease. 

If you are interested in showing your support through Savage X Fenty, shop the collection, which includes underwear, sleep tanks and Rihanna’s personal fave—stylish Fluff’d Up furry slippers available in Pink Ash, Lavender, and Caviar—where proceedings will be donated to the program.


David Yurman


View this post on Instagram


A post shared by David Yurman (@davidyurman)

David Yurman supports the cause by creating a Breast Cancer Research Foundation (BCRF) Collection named ‘Power of Pink’. For the past 15 years, the brand has steadfastly supported the organisation by designing exclusive items, including the meaningful rubber Cable bracelet, with proceeds dedicated to funding research. 20 per cent of sales from select pink designs and 100 per cent of net profits generated from the sale of the rubber bracelet will be donated to BCRF. If you want to show support by purchasing them, click here.




View this post on Instagram


A post shared by WatchShop (@watchshopofficial)

Coach raises awareness by releasing a cute pink Ladies Perry Breast Cancer watch designed specially for the occasion. 10 per cent of the watch sales will be donated to the Breast Cancer Research Foundation.

The watch strap is decorated with a sparkly diamante-encrusted pink breast cancer awareness symbol, while the dial is crafted with a gleaming mother-of-pearl finish. Want to purchase the watch? Shop here.




View this post on Instagram


A post shared by Eberjey (@eberjey)

Treat yourself to a quality sleep with luxurious and cosy silk nightwear from the American lifestyle label Eberjey while showing support to those suffering from breast cancer. The brand offers The Pink Edit, which features a line of soft pink nightwear ranging from pyjamas and robes to slip dresses and socks. To date, the brand has donated $15,000 to the Susan G.Komen charity. Contribute to the cause by shopping here.


Melinda Looi

This month, renowned designer Melinda Looi has collaborated with The Sis Club by Jestinna and Christina Kuan, releasing limited-edition pink items such as shirts, scarves, tote bags and brooches. In conjunction with the collaboration and Breast Cancer Awareness Month, Looi will be hosting a charity event titled ‘Melpowering Pink’, running this weekend from 7 to 8 October, bringing together ten local brands of different categories with the same goal of raising donations. 

Shop the collection here.


For more fashion reads, click here.

Explore More