Law & Reorder: Prada 365 casts Jude Law in brand new reworking of the fashion campaign

365 days a year

Prada's fashion campaign redesign presents the many parallels of a story in a visual stream that stands the test of time

Less dictative, more provocative. When a solitary image materialises, its message is restrictive. Fashion, however, is not. The reimagined Prada 365 campaign sweeps through a spectrum of ideas. These ideas do not dictate, they provoke. Law & Reorder: Prada 365 casts Jude Law in brand new reworking of the fashion campaign (фото 1)

In reflection of the complexity of life and to embrace the plurality of reality, Prada 365 is a manifold display of its Spring/Summer 2017 collection. Showcased through five separate visual identities—namely: Terrains, Pathways, Frontiers, Exits, and Stations—the many possible interpretations of the lineup are poetically emphasised. The distinct locales, disparate as may be, merge to form a progressive narrative envisioned through the photographic language of Willy Vanderperre.

Set in scenes enveloped by barren 'Terrains', Jude Law plays a man wandering through the dunes. An actor by vocation, Jude Law embodies the multiplicity in question; through his art, he enacts many parts, but he exists as one; a singular entity.

So, start here, with 'A Story', then explore the rest to find a tale that suits you best.

TERRAINS