Fashion

Law & Reorder: Prada 365 casts Jude Law in brand new reworking of the fashion campaign

365 days a year

08.01.2017

By Buro247

Law & Reorder: Prada 365 casts Jude Law in brand new reworking of the fashion campaign

Less dictative, more provocative. When a solitary image materialises, its message is restrictive. Fashion, however, is not. The reimagined Prada 365 campaign sweeps through a spectrum of ideas.  These ideas do not dictate, they provoke.

In reflection of the complexity of life and to embrace the plurality of reality, Prada 365 is a manifold display of its Spring/Summer 2017 collection. Showcased through five separate visual identities—namely: Terrains, Pathways, Frontiers, Exits, and Stations—the many possible interpretations of the lineup are poetically emphasised. The distinct locales, disparate as may be, merge to form a progressive narrative envisioned through the photographic language of Willy Vanderperre.

 

Set in scenes enveloped by barren ‘Terrains’, Jude Law plays a man wandering through the dunes. An actor by vocation, Jude Law embodies the multiplicity in question; through his art, he enacts many parts, but he exists as one; a singular entity.

 

So, start here, with ‘A Story’, then explore the rest to find a tale that suits you best.

 

TERRAINS

 

PATHWAYS

{insert gallery tpl=”slide-freesize.tpl” id=”Prada 365 Pathways” rid=”4714″ order=”a_tstamp”}

FRONTIERS
{insert gallery tpl=”slide-freesize.tpl” id=”Prada 365 Frontiers” rid=”4716″ order=”a_tstamp”}

EXITS
{insert gallery tpl=”slide-freesize.tpl” id=”Prada 365 Exits” rid=”4715″ order=”a_tstamp”}

STATIONS
{insert gallery tpl=”slide-freesize.tpl” id=”Prada 365 Stations” rid=”4717″ order=”a_tstamp”}

 

Watch the campaign come to life:

 

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