Law & Reorder: Prada 365 casts Jude Law in brand new reworking of the fashion campaign

365 days a year

Prada's fashion campaign redesign presents the many parallels of a story in a visual stream that stands the test of time

Less dictative, more provocative. When a solitary image materialises, its message is restrictive. Fashion, however, is not. The reimagined Prada 365 campaign sweeps through a spectrum of ideas. These ideas do not dictate, they provoke.

In reflection of the complexity of life and to embrace the plurality of reality, Prada 365 is a manifold display of its Spring/Summer 2017 collection. Showcased through five separate visual identities—namely: Terrains, Pathways, Frontiers, Exits, and Stations—the many possible interpretations of the lineup are poetically emphasised. The distinct locales, disparate as may be, merge to form a progressive narrative envisioned through the photographic language of Willy Vanderperre.

Set in scenes enveloped by barren 'Terrains', Jude Law plays a man wandering through the dunes. An actor by vocation, Jude Law embodies the multiplicity in question; through his art, he enacts many parts, but he exists as one; a singular entity.

So, start here, with 'A Story', then explore the rest to find a tale that suits you best.

TERRAINS