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Kiko Mizuhara is Coach's new brand ambassador

Kiko Mizuhara is Coach's new brand ambassador

Social media darling

Text: Joan Kong


Image: Coach

The Japanese It-girl will star in the brand’s upcoming Autumn 2018 campaign

A model and actress who has five million followers on Instagram, Kiko Mizuhara has all the qualities of an It-girl. And now, she's been unveiled as the new face of Coach. While the specifics of the partnership have not been revealed, the 27-year-old will be the star of the brand's Autumn 2018 campaign which will be launched next month. In a statement released by the brand, Mizuhara says, "I am so excited to join the Coach family. I love the cool, optimistic spirit of the brand and cannot wait for my fans to connect with Coach in a more intimate way through our partnership." To celebrate the announcement, they have released a limited edition design of the brand's signature Charlie bag, designed by the model herself. Inspired by the outer space, the Kiko version features a moon souvenir pin that is surrounded by semi-precious stones, finished with leather tea roses appliqués.

 

Watch the video below:

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