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Follow your own rules: Tod's Band Project presents the Wave Bag

Follow your own rules: Tod's Band Project presents the Wave Bag

Girl power

Text: Wei Yeen Loh


Image: Tod's

15 strong-minded personalities from Tod's Band divulge their individual traits and what inspires them

Tod's Band Project, an exclusive story for the coming SS16 collection, is a series of portraits and video interviews with a group of 15 women who devote their lives to music, film, photography, and acting. Shot by photographer Sonia Sieff, daughter of iconic French photographer Jeanloup Sieff,  these women venture into what inspires them and relates them to the Italian luxury brand.


One thing that they have in common is their unique views that synchronizes with the Italian style—evident in the Wave bag with its excellent craftsmanship that lies in its zip fastening and sinuousity in all sizes and finishes. The first chapter sees the Wave Bag slung over the shoulder or gripped on the arm by the protagonists as each of them delve into their personalities.