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5 Autumn/Winter 2018 fashion campaigns you need to see

Kodak moments

5 Autumn/Winter 2018 fashion campaigns you need to see

Text: Stephanie Boey

Feast your eyes on these fashion advertising campaigns

From eccentric hoarders to cool kids in an alleyway and Kiko Mizuhara's debut as Coach's new brand ambassador to model icon, Kate Moss rolling around on a beach, here are five fashion Autumn/Winter 2018 campaigns you can't miss. 

COACH


Make way for the cool city kids. Set in the backstreets of New York City with local street art and exposed brick walls, the fashionable gang are draped in leather motorcycle jackets, shearling coats and wallpaper print on prairie lace dresses illustrating the eclectic style of the heritage brand's home city. Also, check Kiko Mizuhara in her first campaign as Coach's brand ambassador. 

GUCCI


Gucci's Autumn/Winter 2018 campaign is an ode to the outsiders and eccentrics. Centred around obsessive collectors, the photographs transport you to a range of dedicated shrines, allowing the viewer a sneak peek into intensely personal worlds. Swipe to see the wig collector, car model enthusiast and plush toy fanatic, all impeccably dressed in Gucci's geek chic aesthetic.

EMPORIO ARMANI


Norwegian fashion photographer Sølve Sundsbø captures the essence of friendship for Emporio Armani's latest campaign. With a large cast of 12 models, the shots are filled with energy and enthusiasm at this dinner party scenario with polished and sharp styling for this affluent-looking group of friends. Can we please get an invite to the next reunion?

SAINT LAURENT 

 
The French fashion house's advertising campaign comes in the form of a video format, through the lens of fashion photographer duo Inez & Vinoodh. The heroine of the short fashion film—Brit model icon, Kate Moss in a floral, sequinned mini dress on a clearwater beach punctuated with sensual instrumentals by Bruno Alexiu. Kate Moss still has it. 

PRADA


Titled 'Neon Dream', the visual story is cinematically framed against fluorescent-hued lights representing the vivid coloured signages on the famous Las Vegas strip. The sole protagonist, model Amanda Murphy resembles a beautiful mirage in the middle of the desert, with fire at her heels as she dons the haute topic iconic flame pumps resurrected from the 2012 archive.

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