Actors Javier Bardem and Dev Patel share a moment in Zegna's latest ad campaign
From LA to Madrid
Following last season's successful chapter of its 'Defining Moments' campaign, Ermenegildo Zegna has called upon the same dynamic duo for Autumn/Winter 2018. The new instalment (incidentally the fourth season of this campaign) stars Hollywood heavyweights Javier Bardem and Dev Patel once more, this time a wintry departure from sunny Los Angeles to Madrid. Both Bardem and Patel share a moment as they explore Spain's central capital decked in the latest threads from Zegna.
Shot by acclaimed photographer and film-maker Craig McDean, the campaign captures the witty interplay between the protagonists. Both are seen exchanging banter and easy conversation as Bardem (the expert), takes Patel (the tourist) on an intrepid adventure while checking out the former's hometown. Madrid's chic boulevards, lush parks and contemporary museums serve as an ideal backdrop to showcase the latest threads from the brand—the two men are dressed in Ermenegildo Zegna's Luxury Leisurewear and Couture XXX lines, marring functional elegance with couture tailoring. Check out the official short below to find out more: