Following a series of pop-up exhibitions and cafes around the globe, as well as the unveiling of its airport lounge last year, Louis Vuitton has announced its latest concept store in Thailand, dubbed LV The Place Bangkok. Making its debut at Gaysorn Amarin in Ratchaprasong, the new destination features a boutique, cafe, restaurant, and an exhibition to immerse visitors into the Louis Vuitton universe.
Sprawled across two floors of the downtown retail complex, LV The Place Bangkok is instantly distinguished by the giant diamond patterns adorning its facade. At night, these architectural shapes emanate a striking glow that beckons visitors into the space where a multifarious integration of retail, dining, and culture awaits.
THE EXHIBITION
Greeting the eyes on the ground floor is Visionary Journeys, an immersive exhibition that immaculately encapsulates the heritage of the Maison. Designed by Shohei Shigematsu, a partner of the renowned architectural firm OMA, the scenographic experience takes visitors through thematic rooms that showcase the Maison’s foundational pillars of craftsmanship, innovation, travel, and creation.
The first instalment of the Visionary Journeys begins with a Trunkscape, where 96 trunk modules are constructed as a tunnel to transport visitors into LV’s artistry. Next is Origins, a 360-degree stage of archival documents and items showcasing early inspirations and designs that highlight the significant contributions of the Vuitton family to the Maison. These span trunks from the late 19th century that portray the founder’s early career as a trunk maker, alongside an archive of Monogram canvas pieces through the decades.
In the next room, visitors will find Iconic Bags that pay homage to Louis Vuitton’s 25 years of fashion history through the lens of five iconic bag models: Alma, Keepall, Speedy, Noé, and the Petite Malle. This will include reinterpretations by the Maison’s past artistic directors—Marc Jacobs, Kim Jones, Nicolas Ghesquiere, Virgil Abloh, and Pharrell Williams—collectively captured in 19 clear acrylic bubbles that house 21 bags and two ready-to-wear looks.
The penultimate space, Collaboration, explores the artistic relationships that birthed some of the most popular and memorable bags in fashion history. Seven original creations by Stephen Sprouse, Richard Prince, Takashi Murakami, and Yayoi Kusama fill the room, with a semi-circle of animated screens transforming a backdrop of 184 chrome-dipped bags into a cinematic showcase of each artist’s distinct pattern. Finally, a surprise awaits in the Giveaway Room where souvenirs can be won and collected.
THE CAFÉ
Aside from the exhibition, Le Café Louis Vuitton also sits on the ground floor, inviting guests to savour an exquisite culinary experience surrounded by lush botanical elements. Monogram parquet floors and furniture referencing the iconic Objets Nomades flourish, setting the scene for indulgent afternoon delights. The pièce de resistance is a large, curved counter where the dessert selection is displayed, comprising pastries, cakes, tarts, parfaits, and ice cream sandwiches—each finished with a signature Louis Vuitton emblem.
THE STORE
On the first floor, the retail store At LV The Place Bangkok boasts elegant yet vibrant touches that translate into an immersive and contemporary shopping experience. Vintage furniture and colourful artworks decorate the interiors, along with a curated selection of men’s and women’s fashion. Not to be missed are the worldwide exclusive products that are only available at this address, such as the Alma Nano Rainbow and a unique colourway of the LV Trainer Upcycling sneaker. Furthermore, guests can take advantage of the store’s personalisation services to add a special touch to their Louis Vuitton purchases.
THE RESTAURANT
Completing the stunning 360 concept is the Maison’s first restaurant in South Asia in collaboration with renowned Indian Chef Gaggan Anand. Dubbed Gaggan at Louis Vuitton, the fine dining destination promises a culinary adventure based on the 5S: sweet, sour, salty, spicy, and surprise. Picture dishes like a Thai-inspired dressed lobster and a mushroom dish in a Damier pattern, paying respect to both the chef’s expertise and the Maison’s heritage.
The food journey begins with a pyramid of trunks leading to a room of undulating walls punctuated with resin structures by Draga & Aurel, Monogram flower lamps, and fringed curtains. Ten Italian marble tables accommodate guests to indulge in a seasonal menu available for lunch or dinner. For clients seeking the ultimate gastronomic extravaganza, there’s a private dining room that provides a view of the kitchen upon the press of a button.
For more information, visit louisvuitton.com.
LV THE PLACE BANGKOK
Address: Gaysorn Amarin at Gaysorn Village, Level G-2, No. 496-502 Ploenchit Road, Lumpini, Pathumwan, Bangkok
Contact: 1800-01-1112
Opening hours:
- Le Café: 10am – 8pm
- Exhibition: 10am – 8pm
- Retail: 10am – 8pm
- Restaurant: 12pm – 11pm (Closed on Tuesday and Wednesday)
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