Christmas 2024: 7 Holiday campaigns you’ll love this festive season
Canvas of wonder
As the year comes to an end, luxury brands are stepping into the spotlight once again with holiday campaigns that capture the essence of the season. From fancy evening wear to reimagined classics, these collections celebrate the holidays in true style. Read on to discover seven of our favourite holiday campaigns this year.
Valentino
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In its holiday campaign directed by Glen Luchford, Valentino paints a vision of party life steeped in glamour and opulence. The Avant Les Débuts collection serves as the ultimate winter party wardrobe, embodying Alessandro Michele’s signature maximalist touch. Think glittering sequin jackets, metallic slingbacks, and oversized accessories, all designed to make you the centre of attention at every occasion.
Miu Miu
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Miu Miu’s ‘Irreverent Wonder’ campaign brings the nostalgia of antique festive postcards into the modern day. Emma Corrin shines as the muse, photographed in a series of intimate settings with eclectic furniture, evoking a whimsical atmosphere. The collection’s highlights include the plush velvet top and the sleek ribbed jersey, while the Arcadie, Aventure, Penny, and Wander bags are given a festive makeover, adding a fresh touch to the holiday theme.
Prada
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Prada’s latest campaign comes to life with a star-studded cast including Kelvin Harrison Jr., Maya Hawke, Aespa’s Karina, and Louis Partridge. Set at an exquisite dinner party, the table is a sight to behold, adorned with fine porcelain, crystal, and Prada-inspired delicacies—Marchesi 1824 sweets, tiered cakes adorned with playful bears, and elaborately decorated Panettone. Amidst the grandeur, the House’s iconic handbags subtly interrupt the scene, casually placed as if left behind like forgotten gifts.
Dolce & Gabbana
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Infused with drama and luxury, Dolce & Gabbana’s campaign showcases designs that are made to be the centre of attention. The black and gold colour palette dominates the collection, with the women’s range including the iconic Sicily handbag, DG Logo patent leather heels, and a sequinned turtleneck that reflects the brand’s contemporary DNA. Men’s pieces include DG leather sneakers, bronze calfskin derby shoes, and a rhinestone-embroidered tuxedo shirt, completing the lineup with a blend of sophistication and festive charm.
Versace
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Versace’s holiday campaign channels vibrant energy and luxurious style, with Aespa’s Ningning lending her star power to the collection. Black tailored dresses and skirts are elevated with Dalmatian-print trims and plush shearling accents, while Lime Green strawberry prints introduce a fun twist to men’s shirts. Accessories make a statement with the pastel-hued Versace Tag bag and the quilted Kleio in English Rose pink, complete with gold accents.
Dior
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Dior welcomes the winter season with a collection that blends the dreamlike vision of Maria Grazia Chiuri’s Dior Cruise 2025 series and the captivating beauty of Scotland. The Dior Around the World motif is reimagined with symbols like birds, deer, unicorns, and Christian Dior’s lucky star, all touched with iridescent shades. This design embellishes various pieces, from cosy knits and stylish T-shirts to the iconic Lady Dior and Lady D-Lite bags. Additionally, cannage graphics enrich Dior Ballet shoes, while the Dior Oblique jacquard adds sophistication to scarves.
Louis Vuitton
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This year, Louis Vuitton invites you to embark on a magical carousel ride through a world of wonder. Adorned with intricately crafted animal figures, the carousel takes you through the brand’s most cherished destinations—from snow-covered mountains to serene seas—ending in a stunning fireworks display over Paris’ iconic Place Vendôme. The campaign also highlights Louis Vuitton’s finest offerings, including elegant ready-to-wear, signature leather goods, travel essentials, and luxurious jewellery.
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