Sportmax AW22 collection in photos

Dial S for self-empowering, sensuality. Unveiled in a hot pink, club-like corridor, Sportmax's AW22 collection was a manifesto of empowment through a sartorial deconstruction of deeply-engrained fetishist ideals of the femme fatale (albeit through the male gaze). From Lilith to Hitchcockian muse Kim Novak and pin-up star Jessica Rabbits, iconic archetypes on the big screen and throughout pop culture were reconfigured for the birth of new sex symbols. Hourglass jackets, exaggerated shoulders and androgynous minimalism come together through tailored construction and an exploration of the body to form contemporary interpretations of form-fitting looks, awashed in a twilight palette of black, midnight blue, coffee, nude, alongside pops of fuschia and red. Click to see every look now.


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