Watch the TommyNow SS18 livestream here

Milan debut


By Joan Kong

Watch the TommyNow SS18 livestream here

Following the announcement of the brand’s multi-year partnership with Mercedes-AMG Petronas Motorsport, Tommy Hilfiger will be staging a show that centers around the Formula One racing world, and his passion for the sport. According to WWD, over 2,000 attendees will be able to experience “activations including the Bose Virtual Race Garage featuring QuietComfort 35 II Noise-Canceling Wireless Headphones, and the F1 Race Simulator and F1 Pitstop Challenge, both courtesy of Mercedes-AMG Petronas Motorsport”. We’re sure this is the show that’s worth staying up for:


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