Just an hour before the Tory Burch SS24 show was scheduled to begin this season, there was a heavy downpour, which caused traffic congestion on 6th Avenue en route to the show space located on the Upper West Side of Manhattan. This raised the question: Would the show start on time? As if on cue, the rain timely subsided, fair weather emerged, and a double rainbow appeared, delighting guests as we lined up and waited to enter the venue.
The show location at The Gilder Center for Science, Education, and Innovation in the American Museum of Natural History provides a respite from the chaos of New York City. Opened earlier this year in May, the otherworldly lobby was designed by architect Jeanne Gang of Studio Gang, celebrated for her environmentally-conscious design approach. Its remarkable entryway boasts striking skylights and smoothly curved concrete surfaces, making it feel as if you’re transported inside a cave. This made it the perfect venue for the sophisticated crowd gathered that night.
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As guests trickled in, VIPs congregated at the upper level of the hall for a photo session alongside the one and only Tory Burch herself. She was dressed elegantly in a body-hugging ribbed top with olive trousers, a perfect complement to the posh space. Notable guests, including Uma Thurman, Naomi Watts, Emma Roberts, Hari Nef, Tiffany Haddish, Suki Waterhouse, Madelaine Petsch, Maddie Ziegler, Lori Harvey, Monica Barbaro, and more, were spotted glamorously mingling with one another before the show started.
Then, as the lights dimmed to signal the start of the show, models began to walk out gracefully on the runway in modular, tailored ensembles. The collection kicked off with a serene palette of emerald, deep ink and black before transitioning into cool shades of grey and beige. Almost every look is monochromatic or tonal, reflecting a desire for tranquillity. In the show notes, Burch revealed her fascination with the idea of decluttering the mind and instilling a sense of calm through clean shapes, light fabrics, and a colour palette that’s pleasing to the eye.
“In a chaotic world, we thought about what ‘effortless’ means now. Clothing that frees up space in your mind. For Spring/Summer 2024, it is defined by modular tailoring, feather-weight materials, and dynamic layers that build structure and volume without bulk,” she says.
There is experimentation with new shapes throughout the collection, such as micro-mini goddess dresses, which ooze a flirty charm. Elsewhere, sculptural button-down blazers and cape-like tunics with plunging U-necks beautifully mirror the fluid curves of the show location.
Materials were thoughtfully chosen to offer a nearly weightless sensation, from airy organza, nylon taffeta, and crochet to stretch crepe and shimmery jersey, all with the modern woman’s ultimate comfort in mind.
When it comes to accessories, handbags are designed in ergonomic shapes to enhance comfortability. Burch’s signature Fleming handbag, an icon since 2014, has been reimagined into a minaudière moulded to hug the body, available in resin, velvet, and T Monogram-embossed leather. Additionally, the Deville bag from the current AW23 season also returns with fresh surface treatments and updated hardware. Finally, completing each look is the season’s footwear options, which feature almost entirely flat or low-heeled styles, reflecting the modern women’s desire for comfortable dressing today.
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