NYFW SS24: Kate Spade New York celebrates new beginnings and the promise of hope

NYFW SS24: Kate Spade New York celebrates new beginnings and the promise of hope

The first glimpse of Spring


By Sarah Hani Jamil

It is a sweltering and humid morning, by New York standards, on the day of the Kate Spade New York SS24 presentation, located on The High Line in the trendy neighbourhood of Chelsea. However, far from dampening spirits, the warm, brilliant sunshine only enhanced the vibrant atmosphere synonymous with the New York label.

As guests strolled down the public park built on the historic elevated rail line, we were greeted by large white rosettes that hinted at the essence of the new collection: Spring in Bloom. 

Upon reaching the area where models elegantly lined up on grass platforms, I was able to take in the joyful collection in its entirety—the garments captivated with their bright, exquisite colours and unique textures, featuring playful prints and fabrics such as sparkling sequins, tartan, and plaid. As with previous Kate Spade New York collections, there is a seamless harmony in the usage of block colours, underscored by graphic prints, clean lines and high-quality materials.



The brand’s momentum has been invigorated by principal designers Tom Mora (Head of Design, RTW and Lifestyle Categories) and Jennifer Lyu (Head of Design, Leather Goods and Accessories). This season, the inspiration behind the Spring 2024 collection began with the concept of the first signs of Spring in Manhattan—a time when the city bursts to life. This collection celebrates that universal feeling and the joy it evokes. 

“It’s a magnetic, energetic feeling that creates connectivity as friends, families and communities come together. This collection is a celebration of that moment when you abandon your winter wardrobe and refuse to go back. It’s full of vibrant spring colours, fresh takes on heritage patterns, and unusual textures that drive excitement,” the designers share.



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The styling is polished yet relaxed, featuring vibrant colours harmonised with soft tones. Furthermore, the collection embraces an athleisure aesthetic, featuring relaxed silhouettes, clean lines, and a contemporary twist on suiting.

During an exclusive interview session with the two head designers last February, I inquired about the possibility of the brand bringing back signature elements from the brand’s 30-year-old legacy, just like the Sam Icon tote. While there were no hints at the time, I’m now delighted to report that the label will reintroduce its iconic Noel print in 2024—a classic archival pattern originally launched by co-founders Kate and Andy Spade in 1999. Noel embodies both playfulness and practicality, reimagined for today with a fresh burst of energy. 

One of my favourites from this season was the introduction of a striking powder blue shade aptly named “cosmic blue.” It exudes soft feminine appeal while making a powerful statement, a theme echoed throughout the collection. While Kate Spade Green remains a brand signature, the incorporation of jubilant shades from the colour spectrum will forever be a lasting presence within the brand’s identity. 


Ahead, see some of the guests who turned up for the show:




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