Daniel Lee’s debut collection adds modern touches to Burberry’s heritage
It's coming home
In case you missed the news, Burberry appointed Daniel Lee as its new Chief Creative Director last September, merely a few days after the British fashion label presented its SS23 collection in London. For fashion enthusiasts, such news signifies exciting times ahead, as the British designer is famed for bringing Bottega Veneta back into the spotlight with leather goods in striking colour schemes. With a new chapter opening, we expect Lee to take Burberry off its established paths and into new grounds.
We were given a hint of what was to come earlier this month when Burberry wiped off its Instagram clean, leaving us all speculating what it intended. Moments later, the fashion giant launched its first campaign under Lee’s new creative direction, starring a bunch of British talents, namely rapper Shygirl, Skepta, and Raheem Sterling in images captured by Tyrone Lebon. Accompanying the visuals is a revamped logo of the brand’s Equestrian Knight Design (EKD) from 1901, which is now making a comeback for Burberry’s latest chapter.
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On the runway
At last, Lee’s vibrant vision came to life with his debut collection presented at Kennington Park on Monday. There’s no better way to open the show other than by paying tribute to the House with two classic Burberry Trench coats in shades of heritage green with glossy shearling collars—signifying how prepared Lee is to herald in a new modern era. The classic check and EKD are presented in vivid colours across all tailoring, blanket coats and knits. British motifs like the English rose and tartan decorated overcoats, jumpers, and trimmed dressing gowns.
Elsewhere, chunky equestrian boots and rubber rain boots walked the runway together with sandals, mules, and pumps accented by cosy faux fur and shearling—adding a camp and playful touch to the entire collection. The accessories did not fall short either, with the bags embracing Burberry’s outdoor aesthetic as seen on its colourful saddle bags and satchels that had lowercase gold metal ‘b’ emblems—some of which even came with bushy fox tails.
A-listers in the front row
While the Brits dominate the front rows, Burberry’s Asian brand ambassadors—Jun Ji-Hyun, Son Heung-Min and Bright Vachirawit—caught our attention as they were decked in Burberry’s classic trench coats. Meanwhile, Rosie Huntington-Whiteley and her fiance, Jason Statham, arrived at the show in all-black ensembles, while Naomi Campbell donned a classic grey two-button suit with a long black coat draped over her shoulders. Swipe through the gallery to see more celebrities attending the show.
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