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My Milan Fashion Week Spring/Summer 2020 video diary

A day in the life

Text: Joan Kong


Follow me through my week at Milan Fashion Week SS20

 

Milan Fashion Week is arguably the most hectic out of the four major city every season, as my schedule is typically filled with up to eight appointments a day—it's a marathon of shows, presentations, interviews, and re-sees. After flying in from the Big Apple (where I covered New York Fashion Week), I continued to document my journey for you to have an insider's look into Milan Fashion Week. On the site, you can find the daily happenings, the It-list on the front row, the two big street style trends to try next, and some of the most talked about moments during the five-day event. But here are my personal highlights of the trip:

 

My favourite shows this season:

 

Alia Bastamam

 

 

While there are Malaysian designers who present their collections oversees during Fashion Month (Cassey Gan in London; Khoon Hooi, Joe Chia, and Moto Guo in Paris), it's definitely nice to be able to attend and support a local designer's show in Milan. This season, Alia Bastamam showcased her Spring/Summer 2020 Ready-To-Wear collection—previously unveiled during KLFW 2019—to an intimate group of guests, and seeing how much her designs are loved definitely made it extra special.

 

Bottega Veneta

 

 

Bottega Veneta is arguably the hottest brand at the moment, so all eyes were definitely on Daniel Lee as he presented his second runway collection this SS20. And while the looks were equally lust-worthy, the accessories were the ones that stole the show. This season, some of the favourites including the Arco and the Veneta hobo bag were given a supersized treatment, slung across the models' shoulders. I love how the Pouch now comes with a chunky (but surprisingly lightweight) chain strap, and the Slip-On tote with a wood-metal clasp on top. Shoes-wise, the designer added the much loved padded material onto slip-on sandals, and it's only a matter of time before we see them all over the sidewalks. One thing's for sure: The brand will continue to be the next cult favourite.

 

Moschino

 

 

You can always count on Moschino to deliver a fun-filled show, and this season, Jeremy Scott didn't disappoint. Channeling Picasso this season, the collection was filled with painting and music references, and Spanish influences. But amidst the OTT aesthetic that we're used to seeing from the brand—Kaia Gerber was dressed as a guitar, Cara Taylor wore a giant gilded frame and more—they were beautifully engaging, and the designer's version of fine art was a fun-filled one.

 

Boss

 

 

On the other spectrum, Boss was all about quiet sophistication, focusing on wearable clothes that are modern and tailored to perfection. At the brand's first co-ed show in Milan, looks were sent down in a beautiful palette of neutrals, with pops of blue, pastel yellow, and bright red completing the collection. The soft tailored suits are, unsurprisingly, my favourite, along with some of the slightly slouchy silhouettes including a drop-shoulder coat dress and the fluid asymmetrical dresses that exude that effortless sense of ease. It was refreshing to kick-start my last day of shows on that note.

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