Fendi brings the Trevi Fountain back to life
Restoring a former glory
At more than 250 years old, the Trevi fountain is one of Rome's most well-loved monuments, perhaps made a little more popular when Anita Ekberg took a dip in Federico Fellini's La Dolce Vita. When parts of the famous fountain started to crumble, fashion house Fendi sat up and took notice. Founded in Rome in 1925, Fendi has always referenced this glorious city in its collections, so it's no wonder they've took on the job of ensuring the preservation of this national treasure.
Following 17 months of meticulous restoration works, the Trevi Fountain in Rome has been brought back to life in a project supported by Fendi. With the addition of a panoramic boardwalk, the project now enables visitors to admire the historical fountain from a unique perspective. The boardwalk was designed and conceived by the Sovrintendenza Capitolina—built of transparent panels that are directly accessible from the square, visitors are allowed to physically step into a world-class artistic masterpiece and take an even closer look at it.
It was back in January 2013 that Fendi announced the house would be taking the restoration of the Trevi Fountain under its wing. Thus, Fendi for Fountains was birthed, an ambitious project aimed at preserving the cultural heritage of the city of Rome. The project also included the restoration of the complex of the 'Four Fountains,' which was completed in May 2015.
For more info on Fendi for Foutains, head here.