What to expect with the all-new Lancôme Génifique Ultimate Serum
Youth is in repair
27 years of research, 12 patents—the latest generation of Lancôme’s iconic Génifique serum is a revolution in skin repair science.
It’s not often that a single product completely disrupts the skincare industry, but when it does, it’s Lancôme’s iconic Génifique serum. The original Advanced Génifique serum was a feat in skincare engineering, leveraging years of research to create a sophisticated formulation that instantly strengthened the skin’s protective moisture barrier for a healthy, glowing complexion.
Now, 15 years on, the formulation has continued to be improved upon year after year, and its latest generation is the most revolutionary yet. Introducing: The New Génifique Ultimate. Lightweight, fresh and easily absorbed, it’s a sensorial dream and the perfect first step in any skincare routine. Ahead, we delve into what makes the new Génifique Ultimate so special:
POWERED BY A SECRET WEAPON
Our skin is exposed to countless stressors daily, from pollution to stress and more. Over time, these stressors can cause significant damage to our skin, leading to signs of premature ageing. In youthful skin, this damage is quickly repaired as the skin renews itself—but, as we age, our skin gradually loses this natural ability to renew, leading to faster ageing. As Lancôme puts it, youth is in repair.
So, after 27 years of research into repair science, L’Oréal Advanced Research has finally cracked the code. As it turns out, there is one protein in the skin responsible for the regulation of skin repair and ageing—nuclear factor erythroid 2-related factor 2, or NRF2. Dubbed the “Repair Switch” in the skin, it works to protect cells from UV damage, reinforce skin barrier function and accelerate wound healing when “switched on”.
Unfortunately, as we age, this “Repair Switch” becomes less effective, affecting the skin’s ability to repair itself. So, how do we stop this from happening? Better yet, how do we turn back the clock on ageing? With the all-new Lancôme Génifique Ultimate, you can now repair one year of skin damage in just one week, and it all comes down to its new star ingredient: Beta-Glucan-CM.
Essentially, Beta-Glucan-CM is a biomimetic active ingredient (read: its molecule is easily recognised and assimilated into the skin) that has the capability to activate NRF2, thus increasing the skin’s capacity for self-repair and recovery acceleration. In addition, the active can help to reduce irritation, restore the moisture barrier, defend against UV-induced loss of firmness, and reduce the depth of wrinkles—all of which contribute to an overall more youthful, radiant complexion. In fact, the proof is in the pudding—Lancôme worked with Cydolia, an advanced technology French start-up during the development of the serum, and the findings showed that Génifique Ultimate improved skin quality and visibly repaired damage both instantly and over time.
ENHANCED BY PRE- AND PROBIOTICS
There’s more to the formulation than just cutting-edge tech—Lancôme’s Génifique Ultimate is a sensorial dream optimised for results. Seven pre- and probiotic fractions help to reinforce skin barrier function, stimulate skin defence and hydrate the skin for firmer tone and smoother texture. From hydrating lactobacillus-derived hyaluronic acid to dark spot-targeting liquorice extract, it’s an all-rounder serum that works for all skin types and sensitivities.
BETTER FOR YOU, BETTER FOR THE PLANET
The new Génifique Ultimate bottle boasts a few new changes. Reinventing the iconic Génifique black and silver colours, the new packaging is sleeker and more elevated, but it’s also refillable—proving that luxury doesn’t have to come at the cost of our planet.
The cherry on top? It’s not just pretty packaging, either. Lancôme’s exclusive Biotechnology and Green Chemistry science uses renewable raw materials to capture the yeast-derived Beta-Glucan-CM used in the formulation, which keeps energy consumption low and reduces waste production for a more sustainable formulation overall.
The Lancôme Génifique Ultimate Serum is available to shop here in 30ml (RM395), 50ml (RM545) and 115ml (RM463) sizes. Find more skincare reads here.
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