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Why the latest Rouge Dior Ultra Rouge will be your new red lipstick obsession

Why the latest Rouge Dior Ultra Rouge will be your new red lipstick obsession

Complex innovation

Text: Gwen Ong


Shake up the codes as you dazzle in a new range of lippies from Dior that are super comfy and highly pigmented too

 

If you love red lipstick, you'll definitely be enamoured by the newly released Rouge Dior Ultra Rouge collection. It is as fierce and as confident as you are. Take a bow! Rouge Dior Ultra Rouge was born out of a simple concept—to be ultra comfortable yet super pigmented with a 12-hour lasting hydration that would get you smiling from ear to ear. That was what Peter Phillips, the Creative and Image Director of Dior envisioned for its iconic lipsticks.

The research department was challenged to push the envelope to create a lipstick collection that was not only highly pigmented but also has a 'light-as-air' weightless colour. Ultimately, the goal was to present the magic of makeup where the wearer can enjoy comfort and sophistication.

 

 

 

"We wanted to go even further with the idea of combining the two eternal opposites of staying power and comfort. Thanks to years of research and in-depth scientific studies, we managed, in far, to identify a polymer which, when combined with a plant oil, offers both comfort and deep hydration, along with 12-hour wear. All without any tightening or drying sensation," said Brigitte Noé, Director of the Formulation Laboratories.

Think of the new Rouge Dior Ultra Rouge as ink tattooing on the lips to provide you with highly saturated and luminous shades in semi-matte finish. Go from deep raspberry to warm burgundy, bright coral or sexy red – there are 17 shades to pucker your lips in. Complement the lippies with an essential collection of Ink Lip Liner that comes in couture pen with felt tip and six shades to give your pout the perfect definition ala Natalie Portman. 

 

 

 

Rouge Dior Ultra Rouge is priced at RM133 and the Rouge Dior Ink Lip Liner is priced at RM111.

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